Director, Product Marketing

StackAdapt

. Drive product marketing strategy in collaboration with product, revenue, marketing and executive teams .

Posted 11/1/2026full-timeRemote • Canada, United StatesLead💰 CA$168,000 - CA$231,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing leadership, with a focus on building and scaling high-performing teams, driving go-to-market strategies, and leveraging market insights to inform product positioning and messaging. Proven ability to connect customer needs with product offerings in the ad tech and martech sectors.

Highest-signal resume keywords

Product Marketing LeadershipGo-To-Market StrategyDigital Advertising ExpertiseRevenue Growth OwnershipTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MessagingPositioningValue Proposition DevelopmentMarket ResearchCompetitive AnalysisData-Driven StorytellingMarketing Automation SolutionsScaling Launch ProcessesB2B MarketingAd Tech Knowledge

Soft Skills

CollaborationCommunicationLeadershipStrategic ThinkingGoal Setting

Industry Keywords

Programmatic IndustryMarket TrendsClient Pain PointsPartner EcosystemCategory BuildingProduct RoadmapPricing StrategyAI AdoptionCustomer NeedsAdjacent Markets

About the role

Key responsibilities & impact

Drive product marketing strategy in collaboration with product, revenue, marketing and executive teams
Own product messaging, positioning, value propositions and differentiators
Accelerate AI adoption and enablement across the organization
Build go-to-market processes for new products, solutions and features
Understand the programmatic industry, market trends, jobs to be done, client pain points, usage and buying behavior, and partner ecosystem
Identify market opportunities and connect customer needs to StackAdapt’s product offerings
Partner with the VP of Product Marketing, CMO and executive leadership to build the category and expand into adjacent markets
Provide input into product roadmap, strategy and pricing using market and customer research, analyst interactions and competitive findings
Support the team in setting clear goals and key results and ensure progress is communicated across the company
Build, develop and manage a world-class team of product marketers

Requirements

What you’ll need

Proven product marketing leadership experience having built and scaled world-class product marketing teams
Experience scaling launch processes and go-to-market (GTM) motions
Experience supporting revenue teams to drive growth and personally owning ambitious revenue targets
Prior leadership and working experience in ad tech and martech
Deep expertise in digital advertising, data, B2B, and marketing automation solutions
Domain expertise in building strong categories with compelling messaging, positioning and data-driven storytelling
At least 7 years of experience in a people leadership position
Candidates must be located in Canada or the United States

Benefits

Comp & perks

Highly competitive salary
Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care program
Health benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program
A friendly, welcoming, and supportive culture
Our social and team events!
Additional compensation may include annual bonuses, commissions, and equity awards
Inclusive and accessible recruitment process accommodations available upon request