Senior Integrated Marketing Manager, Verticals

StackAdapt

. Own the integrated marketing roadmap for the B2B and Retail/Commerce verticals, aligning priorities to business goals, pipeline opportunities, market needs, and campaign calendars.

Posted 11/1/2026full-timeRemote • CanadaSenior💰 CA$100,000 - CA$137,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing strategy, campaign management, and cross-functional collaboration, with a strong focus on B2B and retail/commerce verticals. Capable of translating market insights and revenue goals into actionable marketing plans while effectively communicating with senior stakeholders.

Highest-signal resume keywords

Integrated MarketingCampaign ManagementCross-Functional CollaborationProject ManagementB2B Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationGrowth MarketingPerformance AnalysisMarketing StrategyRevenue Insights Translation

Soft Skills

Clear CommunicationStorytellingOrganizational SkillsStrategic JudgmentTeam Collaboration

Tools & Technologies

Marketing AutomationCampaign Management ToolsAnalytics ToolsProject Management ToolsWebinar Platforms

Industry Keywords

B2B MarketingRetailCommerceAdvertising TechnologyVertical Marketing

About the role

Key responsibilities & impact

Own the integrated marketing roadmap for the B2B and Retail/Commerce verticals, aligning priorities to business goals, pipeline opportunities, market needs, and campaign calendars.
Lead the vertical strategy for StackAdapt’s marquee brand campaigns, adapting what's already in market before recommending anything new.
Build dedicated vertical programs when there's a real gap, including guides, peak-season moments, webinars, and sponsorships.
Own the vertical webinar program, including goals, speakers, promotion, follow-up, production, design, web, and webinar platform execution.
Translate revenue insights, market trends, customer needs, and performance data into campaign strategies, messaging recommendations, and actionable marketing plans.
Partner with vertical Sales directors and team leads, Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams to align priorities, ownership, timelines, and outcomes.
Manage campaigns from strategy through execution and measurement, including project plans, stakeholder communication, performance analysis, and post-campaign recommendations.
Establish a framework for measuring vertical marketing contribution, including pipeline influence, campaign engagement, and other relevant performance indicators.
Set targets with vertical Sales and Marketing Ops, agree how they will be measured, and report against them.
Present roadmaps, recommendations, performance updates, and strategic insights to senior stakeholders.
Build StackAdapt's reputation with retail and commerce marketers while supporting its B2B business and agency relationships.

Requirements

What you’ll need

5+ years in integrated marketing, growth marketing, demand generation or vertical marketing.
Experience running cross-functional, multi-channel campaigns from strategy through measurement.
Strong business acumen and the ability to translate revenue goals, pipeline insights, and market opportunities into marketing plans.
Proven ability to manage complex, cross-functional campaigns from strategy through execution and measurement.
Strong project management and organizational skills, with a track record of managing multiple priorities, stakeholders, and deadlines.
Experience partnering closely with Sales, Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams.
Clear communication and storytelling, including presenting roadmaps and results to senior leaders.
Strong strategic judgment and storytelling skills, with the ability to shape compelling narratives for different audiences.
Experience planning or supporting webinars, events, forums, or other virtual and in-person marketing programs.
Familiarity with marketing automation, campaign management, analytics, and project management tools.
A collaborative, team-oriented working style and the ability to build alignment across teams.
Experience in B2B marketing, retail, commerce, advertising technology, or a related industry is an asset.
Relevant education, licensure, and certifications may influence final compensation; none is stated as a job requirement.

Benefits

Comp & perks

Highly competitive salary
Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care program
Health benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program
A friendly, welcoming, and supportive culture
Our social and team events!
Additional compensation may include annual bonuses, commissions, equity awards, and a comprehensive benefits package