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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital media planning and campaign management, with a strong focus on optimizing performance across platforms such as Meta, Google, Taboola, and TikTok. Capable of analyzing data to inform content strategies and achieve client-specific KPIs.
Highest-signal resume keywords
Digital Media PlanningCampaign OptimizationMeta AdvertisingGoogle AdsData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Campaign SetupPerformance Data CompilationKPI AchievementContent CreationAd Network Testing
Soft Skills
Problem-SolvingMultitaskingInitiativeCollaborationPresentation Skills
Industry Keywords
Digital CampaignsMedia MeasurementCompetitive Media ActivityClient Plan RecommendationsStakeholder Reporting
About the role
Key responsibilities & impact- Set up and launch digital campaigns on ad networks
- Lead campaign setup, brainstorm creative and content assets, and optimize campaigns to achieve client-specific KPIs
- Partner with specialty teams to ensure cohesive digital campaign launches
- Provide supporting content for recommended partners and programs for client plan recommendations
- Conduct pre-campaign checks to ensure media is measured accurately
- Manage campaigns by compiling performance data and providing optimization recommendations
- Own weekly, bi-weekly, and monthly internal and external stakeholder reporting
- Identify new ad networks for testing
- Process and analyze competitive media activity
- Use analytics and data to create compelling content and campaign strategies
Requirements
What you’ll need- 3+ years of digital media planning and/or buying experience
- Specific experience running campaigns on Meta, Google, Taboola, and TikTok
- Experience identifying underperforming campaigns/assets across different funnels/structures and executing optimizations to hit client KPIs
- Ability to multitask and prioritize
- Self-starter who demonstrates initiative
- Strong problem-solving skills
- Experience leading and collaborating with others
- Strong written and verbal presentation skills
- Physical and mental requirements to meet the listed job responsibilities
Benefits
Comp & perks- Medical, dental, vision, life, and short-term and long-term disability insurance
- 401(k), eligible on the first day of employment
- Super Flex Time
- Unlimited PTO
- Office closure between Christmas and New Year’s
- 12 weeks of paid pregnancy disability and baby bonding leave
- 4 weeks of paid paternity leave
- Home office stipend
- Internet dollars/stipend
- Happy hours, team bonding budgets, and culture events
- Annual company offsite