StackCommerce

Marketing

• Set up and launch digital campaigns on ad networks
• Lead campaign setup, brainstorm creative and content assets, and optimize campaigns to achieve client-specific KPIs
• Partner with specialty teams to ensure cohesive digital campaign launches
• Provide supporting content for recommended partners and programs for client plan recommendations
• Conduct pre-campaign checks to ensure media is measured accurately
• Manage campaigns by compiling performance data and providing optimization recommendations
• Own weekly, bi-weekly, and monthly internal and external stakeholder reporting
• Identify new ad networks for testing
• Process and analyze competitive media activity
• Use analytics and data to create compelling content and campaign strategies

Performance Media Buyer

Procurement

• Research, identify, and onboard new brands, products, and deals
• Research, identify, and onboard new suppliers and manufacturers
• Manage the prospective merchant pipeline in Salesforce from initial outreach to close
• Lead supplier negotiations to secure competitive pricing, volume discounts, and favorable terms
• Build and maintain merchant relationships and secure exclusive deals
• Monitor industry trends, consumer preferences, competitor activities, and market opportunities
• Meet revenue, net profit, and sales activity KPIs
• Track and analyze sales, profit, conversion rates, and customer satisfaction
• Develop action plans to address challenges and capitalize on opportunities
• Adjust product offerings based on performance metrics
• Partner with Publisher Account Management, Merchandising, Operations, CRM, and Content teams
• Use Salesforce, Looker, Google Analytics, Google Suite, and other sales-stack applications

Performance Media Buyer

Senior Category Manager, Digital Products – Refurbished Electronics