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Head of E-commerce
STADA Group. Define and drive the CHC e-commerce strategy and 12–24 month growth roadmap .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining and executing e-commerce growth strategies, with a strong focus on data-driven decision-making and cross-functional leadership. Capable of translating complex market insights into actionable plans that drive performance across brands and channels.
Highest-signal resume keywords
E-Commerce Strategy DevelopmentCross-Functional LeadershipData-Driven Decision MakingExecutive-Level CommunicationCommercial Acumen
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
E-Commerce Growth StrategiesMarket AnalysisPerformance MetricsPricing StrategyPromotional ArchitectureRoadmap DevelopmentKPI DefinitionAssortment StrategyRetail ActivationDigital Commerce
Soft Skills
Structured ThinkingInfluencing StakeholdersOwnership MindsetLeadership MaturityGrowth Mindset
Industry Keywords
Consumer HealthcareE-PharmacyMarketplacesOnline Mass MarketRetail MediaDigital Commerce ActivitiesCustomer EngagementBusiness PrioritiesTest-and-Learn ApproachE-Commerce Capability
About the role
Key responsibilities & impact- Define and drive the CHC e-commerce strategy and 12–24 month growth roadmap
- Define Where to Play and How to Win across channels, customers, categories, and brands
- Identify and prioritize new growth opportunities, platforms, and business models
- Define the strategic role of e-pharmacy, marketplaces, online mass market, and emerging channels
- Shape e-commerce portfolio and assortment strategy, including packs, bundles, exclusives, and e-commerce-specific propositions
- Define strategic principles for pricing and promotional architecture
- Set e-commerce activation priorities across brands, channels, and customers
- Define investment across retailer activation, retail media, marketplaces, and other digital commerce activities
- Build a test-and-learn approach and scale successful initiatives
- Define e-commerce KPIs and lead performance reviews across brands, channels, and customers
- Identify growth opportunities across availability, visibility, assortment, traffic, conversion, pricing, and promotion
- Turn data, shopper insights, and market developments into clear business priorities
- Lead the e-commerce agenda across Marketing, Digital, and Sales
- Provide strategic direction to E-Commerce KAMs while Sales retains ownership of customer planning, negotiations, and execution
- Establish clear e-commerce ways of working and build e-commerce capability across the organization
- Report to the Consumer Healthcare Director
Requirements
What you’ll need- Senior strategic profile with proven ability to define and drive e-commerce growth strategies across brands, customers, and channels
- Strong structured thinking, able to translate complex input into clear frameworks, priorities, and actionable plans
- Demonstrated ability to move from strategy to execution, defining concrete roadmaps, priorities, and measurable outcomes
- Executive-level communication skills and ability to engage and influence senior stakeholders as a business partner
- Proven cross-functional leadership, aligning Marketing, Digital, and Sales around common priorities and driving execution through others
- Solid commercial and e-commerce understanding, including key growth drivers
- Commercial acumen
- Strong ownership mindset and leadership maturity
- Growth mindset
- Fluent in English