STADA Group

Ecommerce

• Define and drive the CHC e-commerce strategy and 12–24 month growth roadmap
• Define Where to Play and How to Win across channels, customers, categories, and brands
• Identify and prioritize new growth opportunities, platforms, and business models
• Define the strategic role of e-pharmacy, marketplaces, online mass market, and emerging channels
• Shape e-commerce portfolio and assortment strategy, including packs, bundles, exclusives, and e-commerce-specific propositions
• Define strategic principles for pricing and promotional architecture
• Set e-commerce activation priorities across brands, channels, and customers
• Define investment across retailer activation, retail media, marketplaces, and other digital commerce activities
• Build a test-and-learn approach and scale successful initiatives
• Define e-commerce KPIs and lead performance reviews across brands, channels, and customers
• Identify growth opportunities across availability, visibility, assortment, traffic, conversion, pricing, and promotion
• Turn data, shopper insights, and market developments into clear business priorities
• Lead the e-commerce agenda across Marketing, Digital, and Sales
• Provide strategic direction to E-Commerce KAMs while Sales retains ownership of customer planning, negotiations, and execution
• Establish clear e-commerce ways of working and build e-commerce capability across the organization
• Report to the Consumer Healthcare Director

Explore Head of E-commerce at STADA Group. Review requirements and application details.

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Head of E-commerce