Associate Creative Strategist

Stanley Black & Decker, Inc.

. Support strategy development across large-scale brands from global to regional levels .

Posted 9/24/2026full-timeRemote • Maryland • United StatesJuniorMid-Level💰 $51,700 - $83,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic development and creative brief writing, with a strong ability to synthesize research into actionable insights. Proficient in managing multiple projects and collaborating cross-functionally to enhance brand campaigns and product launches.

Highest-signal resume keywords

Creative Strategy DevelopmentAudience ResearchStorytelling and Presentation SkillsStrategic MindsetCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Brief WritingResearch SynthesisCompetitive Analysis360° Messaging StrategiesConsumer Behavior Analysis

Soft Skills

Strong StorytellingCuriosity About TrendsConfidence in Presenting Ideas

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree in Advertising, Marketing, or Communications

Industry Keywords

Brand CampaignsCreative ConceptsCultural TrendsConsumer InsightsMarketing Funnel

About the role

Key responsibilities & impact

Support strategy development across large-scale brands from global to regional levels
Write creative briefs that inspire clients and creative teams
Build and maintain understanding of target audiences using audience research and creative-testing insights
Conduct independent research on competitive landscapes, category trends, culture, and consumer behavior
Review creative concepts and assess alignment with creative strategy
Identify opportunities for creative refinement and improvement
Contribute to 360° messaging strategies and communications plans across the full marketing funnel
Present strategic thinking to cross-functional teams and stakeholders
Manage multiple projects and brands simultaneously with guidance from the Director of Creative Strategy
Partner with Brand, Creative, Insights, and research teams on brand campaigns and product launches

Requirements

What you’ll need

Bachelor’s degree or equivalent professional experience required
Master’s degree in Advertising, Marketing, Communications, or a related field; or 1–2 years of experience working as a Creative Strategist or in a similar strategic role within an advertising agency or in-house marketing team
Ability to synthesize research and insights into clear strategic direction and compelling briefs
Strong storytelling, writing, and presentation skills
Relevant work samples preferred, ideally a portfolio or personal website demonstrating strategic thinking through the challenge-opportunity framework
Passion for branding, creativity, culture, and consumer behavior
Confidence working cross-functionally with Brand, Creative, and Insights teams
Strong research instincts and curiosity about trends, competition, and emerging cultural signals
Strategic mindset paired with creative sensibility
Comfort presenting ideas and defending strategic recommendations with clarity and confidence
This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc)

Benefits

Comp & perks

Medical insurance
Dental insurance
Life insurance
Vision insurance
Disability benefits
401(k)
Employee Stock Purchase Plan
Paid time off, including paid vacation, holidays, and personal days
Tuition reimbursement
Wellness program
Discounts on Stanley Black & Decker tools and products
Discount programs for partner vendors
Career growth opportunities across multiple career paths
Digital learning portal, Lean Academy, and online university
Certificates and specializations from renowned colleges and universities
Volunteerism and sustainable business practices opportunities