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Global Brand Manager, Product Strategy
Stanley Black & Decker, Inc.. Plan, develop and execute comprehensive brand marketing strategy .
About the role
Key responsibilities & impact- Plan, develop and execute comprehensive brand marketing strategy
- Support product launch planning, product naming and messaging, photography and video, and collateral development
- Create a vision and roadmap for the future of the brand
- Elevate brand positioning to achieve brand KPIs, including share and perception change
- Manage brand marketing campaigns, including content and full campaign toolkit creation, optimization and reporting
- Work with cross-functional teams and vendor partners to improve end-user experience across online and offline touchpoints
- Enroll and engage product and commercial partners and senior leadership in proposed plans
- Coordinate with cross-functional teams and agency partners to develop and deliver dynamic content
- Partner with research teams to create user-based, benefit-driven campaigns
- Work with the Global Marketing Digital team on objectives, KPI alignment and tracking of the digital ecosystem
- Recommend improvements to digital executions
- Work with internal sales and channel teams to develop brand partnerships and drive business growth at key retailers
- Develop media approaches and plans with internal and external agencies
Requirements
What you’ll need- 3+ years of brand marketing experience
- Bachelor’s degree in marketing or communications a plus
- Experience in brand campaign development and execution
- Experience launching brand marketing campaigns
- Experience developing content and messaging strategies
- Experience leveraging insights to drive decisions
- Experience optimizing and reporting on performance
- Strong business acumen
- Financial and budget management skills
- Consistent and effective communication throughout the organization
- Travel 15%
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Life insurance
- Vision insurance
- Disability benefits
- 401(k)
- Employee Stock Purchase Plan
- Paid time off, including paid vacation, holidays and personal days
- Tuition reimbursement
- Wellness program
- Discounts on Stanley Black & Decker tools and products
- Discount programs for vendors and partners
- Career growth opportunities and multiple career paths
- Digital learning portal
- Lean Academy and online university
- Certificates and specializations from colleges and universities
- Volunteerism and giving-back opportunities
- Sustainable business practices
- Annual merit increases may be available