Strategic Insights Manager

Stanley Black & Decker, Inc.

. Leverage consumer and market understanding to identify growth opportunities for the brand, retailer and channel .

Posted 10/30/2026full-timeUnited StatesMid-LevelSenior💰 $77,600 - $124,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Consumer Insights, Brand Development, and Marketing Strategy, with a strong ability to synthesize data and trends into actionable strategies. Proven track record in influencing stakeholders and mentoring team members while creating immersive consumer experiences.

Highest-signal resume keywords

Consumer InsightsBrand DevelopmentMarketing StrategyQuantitative And Qualitative ResearchStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data SynthesisResearch DevelopmentStrategic Learning PlansTrend AnalysisHolistic Learning Plans

Soft Skills

CoachingMentoringStorytellingCollaboration

Tools & Technologies

Research MethodsConsumer Insights Tools

Industry Keywords

Market UnderstandingConsumer AdvocacyInnovationVendor Management

About the role

Key responsibilities & impact

Leverage consumer and market understanding to identify growth opportunities for the brand, retailer and channel
Create immersive experiences that bring consumer and shopper needs to life for business teams
Build and share compelling stories with business leaders about end-user influence on categories
Create and implement strategic learning plans addressing critical business questions
Acquire, synthesize and socialize trends to inspire innovation
Guide research development and execution using varied research methods
Synthesize disparate data and make recommendations grounded in consumer and market knowledge
Vet agency and vendor partner capabilities for regional and global scale
Select suppliers and share experiences with the consumer insights community
Identify innovative tools and new ways of working
Build advocacy for organizational investment in consumer and shopper understanding
Coach and mentor junior team members

Requirements

What you’ll need

Bachelor’s Degree
5+ years of professional experience in Consumer Insights and/or a combination of Brand Development, Marketing Strategy, or at a research vendor
Experience building holistic learning plans that integrate data, trends, and primary research
Experience blending quantitative and qualitative learning for a clear story and action plan
Proven ability to influence a diverse set of stakeholders, including external partners
Travel 5-10%
This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc.)

Benefits

Comp & perks

Medical insurance
Dental insurance
Life insurance
Vision insurance
Disability benefits
401(k)
Employee Stock Purchase Plan
Paid time off, including paid vacation, holidays and personal days
Tuition reimbursement
Wellness program
Discounts on Stanley Black & Decker tools and products
Discounts through partner and vendor programs
Career growth opportunities across multiple career paths
Digital learning portal
Lean Academy and online university learning resources
Certificates and specializations from renowned colleges and universities
Volunteerism, giving back and sustainable business practices
Annual merit increases may be available