Senior Customer Growth Marketing Specialist

Staples Promotional Products

. Develop annual customer marketing and communication plans that support business objectives and drive program growth .

Posted 11/5/2026full-timeVaughan • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing B2B marketing communications strategies, utilizing marketing automation platforms like Marketo and Salesforce, and analyzing campaign performance through tools such as Google Analytics 4. Strong capabilities in managing multiple projects, ensuring compliance with marketing regulations, and creating impactful marketing materials.

Highest-signal resume keywords

B2B Marketing CommunicationsMarketing Automation PlatformsGoogle Analytics 4 (GA4)Email Marketing CampaignsProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingCampaign ReportingPerformance OptimizationCopywritingDigital MarketingContent ManagementMarketing RegulationsLead Nurture CampaignsCustomer Insights AnalysisBudget Management

Soft Skills

Outstanding Written CommunicationStrong Organizational SkillsPresentation SkillsCollaborationVerbal Communication

Tools & Technologies

MarketoSalesforceGoogle Analytics 4 (GA4)UTM TrackingMicrosoft Office

Industry Keywords

Customer MarketingMarketing StrategiesAgency-Style MarketingPromotional MarketingBusiness Development

About the role

Key responsibilities & impact

Develop annual customer marketing and communication plans that support business objectives and drive program growth
Own, create, and execute email marketing, lead nurture, and conversion campaigns using marketing automation platforms, including Marketo and Salesforce
Measure and analyze campaign performance across email and digital channels using reporting tools, UTM tracking, and Google Analytics 4 (GA4)
Leverage data and customer insights to optimize campaign effectiveness, engagement, conversions, and revenue impact
Conduct customer and industry research to develop tailored marketing strategies and recommendations
Support Business Development efforts through customer case studies, targeted campaigns, sales enablement tools, and customer-specific marketing initiatives
Develop and manage e-blasts, e-store promotions, digital assets, banners, and printed marketing materials
Maintain compliant customer marketing lists and ensure adherence to applicable marketing regulations
Provide marketing support for events, sponsorships, catalogs, and customer-facing initiatives
Develop statements of work (SOWs) and help guide agency-style marketing services for customers
Manage media budgets and ensure marketing programs are executed within established guidelines
Direct the creation, production, and distribution of marketing communications
Create presentations, webcasts, and supporting materials for customer and vendor initiatives
Collaborate with Canadian, U.S., and U.K. teams to leverage best practices, marketing assets, and innovative ideas
Ensure communications reflect brand standards, customer goals, and compliance requirements

Requirements

What you’ll need

3+ years of experience in a B2B marketing communications or customer marketing role
Outstanding written and verbal communication skills, including plain-language writing
Advanced proficiency with Microsoft Office applications
Hands-on experience with marketing automation platforms, campaign reporting, and performance optimization
Experience working with Marketo, Salesforce, or similar marketing technology platforms
Ability to develop business-focused marketing communications across digital and print channels
Strong organizational skills with demonstrated success managing multiple projects and deadlines
Ability to plan, manage, and execute end-to-end marketing communication initiatives
Bachelor’s degree or college diploma in Communications, Public Relations, Journalism, Business Administration, Marketing, or a related field (preferred)
Bilingual capabilities in English and French (preferred)
Experience with Google Analytics 4 (GA4), UTM tracking, and marketing performance attribution (preferred)
Knowledge of marketing regulations, compliance requirements, and best practices (preferred)
Experience supporting website development, content management, or digital marketing initiatives (preferred)
Strong presentation skills (preferred)
Experience managing budgets and collaborating with external agencies (preferred)
Design aptitude and creative direction experience (preferred)
Strong copywriting skills and experience developing creative briefs (preferred)
Experience in a customer-focused, agency-style, or promotional marketing environment (preferred)

Benefits

Comp & perks

Inclusive culture with associate-led Business Resource Groups
Vacation Allotment and Holiday Schedule
Online and Retail Discounts
Company Match RRSP
Physical and Mental Health Wellness programs