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Digital Media Coordinator
Star Sleep & Wellness. Capture high-quality video content featuring providers, community liaisons, and clinic staff for marketing, educational, and promotional initiatives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in video content creation and editing, with a strong focus on social media engagement and audience interaction. Proficient in managing digital content libraries and analyzing performance metrics to enhance marketing initiatives.
Highest-signal resume keywords
Video Content CreationVideo Editing ProficiencySocial Media Engagement StrategiesHealthcare Content ExperienceBilingual Proficiency in English and Spanish
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Short-Form Video ProductionVideo Editing PlatformsHigh-Quality Video CaptureMulti-Camera EditingMotion GraphicsText OverlaysB-Roll IntegrationContent PlanningScript DevelopmentCaption Creation
Soft Skills
On-Camera DirectionAudience InteractionDeadline ManagementQuality Assurance
Tools & Technologies
DescriptCapCutAdobe Premiere ProCanvaAdobe Creative SuiteMetricoolBufferHootsuite
Certifications & Qualifications
HIPAA Training (Preferred)
Industry Keywords
HealthcareWellnessDigital ContentSocial MediaCompliance Standards
About the role
Key responsibilities & impact- Capture high-quality video content featuring providers, community liaisons, and clinic staff for marketing, educational, and promotional initiatives
- Edit and produce engaging short-form video content using platforms such as Descript and CapCut
- Organize, manage, and maintain patient testimonial footage and long-form video content libraries
- Edit and enhance long-form video projects in alignment with brand standards and messaging
- Publish content across social media and digital platforms
- Monitor engagement and respond to comments, reviews, and audience interactions
- Manage online reputation efforts, including responding to Google Reviews and supporting community engagement across social media channels
- Track, analyze, and report key performance metrics related to digital content and social media initiatives
- Participate in regular performance review meetings with leadership and provide insights and recommendations
- Travel between Star Sleep & Wellness locations in Frisco, Dallas, Irving, Denton, McKinney, Mansfield, and Fort Worth
- Occasionally travel within the DFW area and to out-of-state offices
Requirements
What you’ll need- Minimum of 2 years of experience creating short-form video content (Reels, TikTok, YouTube Shorts) for a personal brand, influencer account, business, agency, or organization
- Portfolio showcasing at least five short-form videos that you personally filmed and edited
- Proficiency in capturing high-quality video and audio using a smartphone or mirrorless camera, including the use of microphones and basic lighting equipment
- Experience with video editing platforms such as CapCut, Descript, Adobe Premiere Pro, or similar tools, including captioning, multi-camera editing, motion graphics, text overlays, and B-roll integration
- Ability to confidently direct on-camera talent, including physicians, healthcare staff, and administrative team members
- Strong understanding of Facebook, Instagram, TikTok, and LinkedIn, including platform-specific content formats, audience engagement strategies, and best practices
- Experience utilizing AI-powered tools for content planning, script development, caption creation, and video production workflows
- Proven ability to independently produce 3-5 completed videos per week while meeting deadlines and maintaining quality standards
- Demonstrated commitment to privacy, confidentiality, and compliance standards, including obtaining appropriate releases before filming individuals or protected information
- Reliable transportation, a valid driver's license, and current auto insurance
- Preferred: Experience creating content within healthcare, wellness, or other regulated industries
- Preferred: Knowledge of HIPAA requirements or willingness to complete HIPAA training during onboarding
- Preferred: Basic graphic design experience using Canva, Adobe Creative Suite, or similar design platforms
- Preferred: Experience with Metricool, Buffer, Hootsuite, or comparable social media scheduling and analytics platforms
- Preferred: Ability to interpret views, watch time, reach, and engagement metrics
- Preferred: Bilingual proficiency in English and Spanish
- Candidates selected to move forward will be asked to complete a Berke Assessment