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Director of Sales
Starco Brands. Develop and execute a comprehensive sales strategy for the private-label aerosol business .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in developing and executing sales strategies for private-label aerosol products, with a strong focus on relationship-building and revenue growth across various product categories. Proven ability to negotiate contracts, manage complex sales cycles, and drive market positioning through strategic customer engagement.
Highest-signal resume keywords
10+ Years Sales ExperiencePrivate-Label Aerosol SalesBusiness DevelopmentNegotiation SkillsExecutive-Level Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentMarket SegmentationSales ForecastingContract ManagementRevenue Growth Strategies
Soft Skills
Relationship BuildingPresentation SkillsResults-Oriented MindsetEntrepreneurial Spirit
Industry Keywords
Aerosol ManufacturingPrivate LabelConsumer ProductsRetail DistributionPackaging
About the role
Key responsibilities & impact- Develop and execute a comprehensive sales strategy for the private-label aerosol business
- Drive new business development and revenue growth across industrial, household, automotive, and related aerosol product categories
- Identify, prospect, and develop relationships with major retailers, distributors, private-label buyers, and strategic customers
- Build and maintain a sales pipeline from initial prospecting through contract award and commercialization
- Develop and present proposals, product concepts, pricing, and commercialization strategies
- Negotiate commercial terms, pricing, contracts, and customer agreements with leadership and cross-functional teams
- Establish and maintain strategic customer relationships that drive recurring revenue and account growth
- Cultivate relationships with national and regional retailers, distributors, and private-label organizations
- Expand customer relationships through new products, categories, formulations, and packaging formats
- Serve as senior-level point of contact for key accounts and strategic prospects
- Monitor customer needs, competitive activity, market trends, and emerging opportunities
- Establish sales objectives, priorities, and growth targets
- Develop market segmentation and account prioritization strategies
- Maintain sales forecasts, pipeline reporting, and revenue projections
- Track sales metrics and communicate progress, opportunities, risks, and results to executive leadership
- Help shape the company's private-label aerosol growth strategy and market positioning
- Represent the company at customer meetings, industry events, and business development opportunities
Requirements
What you’ll need- 10+ years of progressive sales and business development experience, preferably within aerosol manufacturing, contract manufacturing, private label, consumer products, or related industries
- Proven track record of selling private-label aerosol products
- Demonstrated success developing new business and growing revenue with major retailers, distributors, or private-label customers
- Strong understanding of aerosol manufacturing, packaging, formulation, and commercialization
- Established relationships with national distributors, retailers, private-label buyers, or other relevant industry decision-makers strongly preferred
- Experience selling into industrial, household, and automotive product categories preferred
- Strong commercial, financial, negotiation, and contract management skills
- Excellent executive-level communication, presentation, and relationship-building abilities
- Demonstrated ability to manage complex sales cycles involving multiple stakeholders and cross-functional teams
- Entrepreneurial, results-oriented mindset with the ability to independently identify and pursue new business opportunities
- Experience at leading aerosol, contract manufacturing, packaging, or private-label organizations particularly encouraged
- Experience with major retail and distribution customers such as Home Depot, Lowe's, AutoZone, O'Reilly Auto Parts, NAPA, Ace Hardware, and Harbor Freight highly desirable