Marketing Analyst II – Paid Media

Starian

. Plan, create, execute, and optimize paid media campaigns, with a focus on inbound demand generation, primarily across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads .

Posted 10/27/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning, executing, and optimizing paid media campaigns across various platforms, with a strong focus on data analysis and performance measurement. Proficient in utilizing advanced tools for tracking conversions and generating insights to enhance lead generation and conversion rates.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ExperienceGA4 ProficiencyData Analysis SkillsConversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Campaign ManagementLead Generation MetricsCampaign Measurement FrameworksExcel ProficiencyGoogle Tag Manager KnowledgeLooker StudioMicrosoft Power BICPL and CPA UnderstandingLanding Page OptimizationArtificial Intelligence Knowledge

Soft Skills

Analytical ThinkingOrganizational SkillsSelf-DirectionCuriosityCollaboration

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsMicrosoft AdsGA4Google Tag ManagerLooker StudioPower BIExcelGoogle Sheets

Industry Keywords

Inbound Demand GenerationMQLSQLCACROASConversion Rate OptimizationMarketing FunnelLead Quality AssessmentCampaign Performance ReportingOffline Media Initiatives

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Plan, create, execute, and optimize paid media campaigns, with a focus on inbound demand generation, primarily across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads
Manage channel budgets and performance, tracking leads, MQLs, SQLs, CAC, and ROAS
Analyze data and build performance reports and dashboards using GA4, Looker Studio, Power BI, and Excel/Google Sheets
Develop and monitor tests involving campaigns, audiences, creative assets, offers, and landing pages
Collaborate with Content, Design, Sales Development, and Sales teams to improve lead conversion and quality
Support the acquisition strategy by measuring and configuring conversions using GTM, GA4, pixels, and UTMs
Provide occasional support for offline and OOH media initiatives
Apply curiosity and a digital mindset to explore how Artificial Intelligence can transform processes, experiences, and results

Requirements

What you’ll need

Hands-on experience planning, creating, managing, and optimizing paid media campaigns
Advanced proficiency in Google Ads
Experience with Meta Ads, LinkedIn Ads, and/or Microsoft Ads
Knowledge of GA4 and Google Tag Manager (GTM), including tracking and validating events, conversions, pixels, and campaign measurement frameworks
Ability to analyze data and performance indicators
Advanced proficiency in Excel or Google Sheets
Knowledge of BI tools such as Looker Studio and Microsoft Power BI
Knowledge of the marketing and sales funnel, lead generation, and metrics such as CPL, CPA, MQL, SQL, CAC, and ROAS
Ability to assess lead quality and the impact of campaigns on the business
Knowledge of landing pages and conversion rate optimization (CRO)
Analytical, organized, and self-directed, with the ability to propose tests and improvements
Knowledge of or interest in Artificial Intelligence technologies, including tools, applications, and concepts

Benefits

Comp & perks

Meal and food allowance
Health and dental insurance
Home office allowance
Profit-Sharing and Results-Based Bonus
Setup Kit voucher
Life insurance
Birthday day off
GoGood | Conexa
Health and wellness promotion program
Partnerships and discounts
100% remote work within Brazil