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Mid-Level Marketing Analyst – Marketing Specialist
Stark Marketing. Manage the strategy for a portfolio of physician clients, defining priority growth levers, activation sequence, and success criteria .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strategic management of physician client portfolios, leveraging data analysis and AI tools to drive marketing and sales performance while ensuring alignment with ethical standards. Excels in executive-level communication and proactive problem-solving to mitigate churn risks and enhance client relationships.
Highest-signal resume keywords
Paid Traffic Metrics AnalysisMarketing Funnel DiagnosisCampaign Strategy DevelopmentAI Tools UtilizationExecutive-Level Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CPLCPCCTRROASCACLTVROIMarketing Financial AnalysisContent EvaluationCampaign Structure Knowledge
Soft Skills
Action-Oriented Analytical ThinkingProactivityDocumentation DisciplineContinuous LearningConstructive Challenge
Tools & Technologies
ClickUpMeta AdsClaudeChatGPT
Industry Keywords
Client Portfolio ManagementMedical PositioningEthical StandardsChurn Risk ManagementPerformance Analysis
About the role
Key responsibilities & impact- Manage the strategy for a portfolio of physician clients, defining priority growth levers, activation sequence, and success criteria
- Conduct weekly performance analyses of traffic, content, leads, and lead quality
- Validate data interpretations, provide final approval, and guide the traffic, content, audiovisual, and sales teams
- Diagnose the full funnel, from impression to surgery, distinguishing marketing, sales, and operational causes
- Develop and monitor action plans with diagnoses, actions, deadlines, and owners
- Lead monthly results meetings with clients and present well-founded strategic recommendations
- Ensure campaigns, copy, and content align with medical positioning and CFM ethical standards
- Maintain clients’ strategic documentation in ClickUp
- Anticipate churn risks and activate the intervention protocol
- Interpret, make decisions, and provide direction with the support of artificial intelligence, without directly executing campaigns, copy, or creative assets
Requirements
What you’ll need- Professional experience is required as part of the application criteria, but no minimum duration is specified
- Ability to read paid traffic metrics in Meta Ads, including CPL, CPC, CTR, ROAS, and CAC
- Ability to diagnose marketing and sales funnels and formulate root-cause hypotheses
- Strategic knowledge of campaign structure, objectives, audiences, and creative assets, without the need to operate the platform
- Ability to evaluate organic positioning and content on Instagram
- Knowledge of basic marketing financial analysis, including invested budget, CAC, average order value, LTV, and ROI
- Comfortable and critical use of AI tools such as Claude, ChatGPT, or similar platforms
- Executive-level communication with demanding clients
- Action-oriented analytical thinking, constructive challenge, proactivity, documentation discipline, continuous learning, and ownership of the client portfolio
Benefits
Comp & perks- Flexible working hours
- Career development plan