Paid Media Coordinator

Stark Marketing

. Provide technical leadership for Stark Marketing’s Paid Traffic team, with a focus on plastic surgery clinics.

Posted 10/9/2026contractRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced proficiency in Meta Ads and Google Ads, with a strong focus on campaign planning, optimization, and analysis. Capable of providing technical leadership, training, and process management to enhance team performance and client retention.

Highest-signal resume keywords

Meta Ads ExpertiseGoogle Ads KnowledgeWebsite Tracking ConfigurationTechnical LeadershipKPI Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningCampaign StructuringCampaign OptimizationResults AnalysisFunnel AnalysisMQL AnalysisSAL AnalysisSQL AnalysisOffline Conversion MeasurementProcess Mapping

Soft Skills

AssertivenessComposureAnalytical ThinkingOpenness to FeedbackEffective Delegation

Tools & Technologies

Meta AdsGoogle AdsCRM SystemsClaude CodeCodex

Industry Keywords

Paid TrafficPlastic Surgery ClinicsClient RetentionPerformance ReviewsTraining Delivery

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Provide technical leadership for Stark Marketing’s Paid Traffic team, with a focus on plastic surgery clinics.
Develop managers and drive improvements in processes, paid media practices, and campaign quality.
Define best practices and quality standards for campaigns, budgeting, tracking, testing, and results analysis.
Monitor manager performance and identify strengths and development needs.
Provide frequent feedback, conduct biweekly one-on-one meetings, support individual development plans (IDPs), and lead semiannual performance reviews.
Plan and conduct training sessions, technical workshops, and discussions of real-world cases.
Identify opportunities and lead the adoption of Claude Code, Codex, and other AI tools.
Map and document processes, diagnose bottlenecks, and coordinate improvements.
Train professionals on adopted changes and monitor their impact.
Guide integrations between websites, CRM systems, and media platforms in collaboration with Technology and CRM owners.
Monitor team KPIs and develop action plans.
Participate in churn analysis and lead Paid Traffic improvements to support client retention.
Monitor plan implementation and adjust course when necessary.
Ensure management tools are kept up to date and that client reports meet quality standards.
Align technical needs with Strategy, Content, Audiovisual, and Technology teams.
Support complex diagnoses and guide managers through critical situations.
Present team results, staff development, risks, and decision-making or investment needs to management.

Requirements

What you’ll need

Advanced proficiency in Meta Ads, including campaign planning, structuring, optimization, and analysis, with the ability to guide managers and identify improvement opportunities.
Google Ads expertise is a valued differentiator, but secondary to Meta Ads.
Website tracking: configure and validate events and conversions, ensuring consistency across media, websites, and CRM systems.
Integrate CRM data with Meta Ads and Google Ads to send qualification and conversion signals, improve traceability, and guide optimization.
Analyze funnels and lead quality, including MQL, SAL, and SQL.
Measure offline conversions.
Technical leadership, professional development, training delivery, and management of processes, KPIs, and action plans.
Communicate expectations, standards, and decisions clearly.
Demonstrate assertiveness and composure when addressing deviations, critical situations, and difficult conversations respectfully.
Organize and consistently follow through on commitments to completion.
Delegate effectively and foster managers’ autonomy.
Demonstrate analytical thinking, openness to feedback, and an ethical approach.

Benefits

Comp & perks

Flexible working hours
Independent contractor agreement
Affirmative-action opportunity for LGBTQIA+ people
Affirmative-action opportunity for Black people
Affirmative-action opportunity for women
Affirmative-action opportunity for Indigenous people
Affirmative-action opportunity for people aged 40 and over