Regional Sales Manager

StarKist Co.

. Achieve sales objectives consistent with corporate volume, market share, and profit targets .

Posted 10/14/2026full-timeReston • Virginia • United StatesMid-LevelSenior💰 $145,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CPG Sales Management, with a strong focus on achieving sales objectives, managing broker relationships, and executing strategic account plans. Proven ability to lead teams, optimize trade spending, and drive performance in grocery trade environments.

Highest-signal resume keywords

CPG Sales ManagementBroker ManagementTrade Spending OptimizationAccount PlanningGrocery Trade Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Objectives AchievementVolume ManagementMerchandising StrategyPricing StrategyCategory ManagementData AnalysisForecastingResults TrackingRetail ExecutionCustomer Relationship Management

Soft Skills

Positive People SkillsTeam CollaborationCommunication SkillsTraining and DevelopmentStrategic Thinking

Certifications & Qualifications

BA in Business Administration

Industry Keywords

Consumer Packaged GoodsRetail ManagementMarket ShareTrade SpendingMerchandisingAccount PlansCorporate PoliciesComplianceMarket PrioritiesPerformance Evaluation

About the role

Key responsibilities & impact

Achieve sales objectives consistent with corporate volume, market share, and profit targets
Direct and manage planning and execution for volume, distribution, pricing, merchandising, trade spending and retail objectives
Own partnerships with retail and wholesale customers and serve as the primary communication link between customers and StarKist Co.
Lead StarKist business at accounts including AWG, Hy-Vee, Fareway, Affiliated Foods, Albertsons and Schnucks
Achieve operating income, volume, merchandising, assortment, pricing and shelving goals through effective management of brokers and customers
Provide strategic input to StarKist AOP and marketing-plan processes
Establish local market priorities, objectives and strategies for broker market and account plans
Review and approve customer plans
Direct and monitor broker execution of account plans
Manage broker retail execution to maximize shelf presence and maintain acceptable retail conditions
Facilitate deployment of internal and external resources against key accounts
Coordinate consumer data and multifunctional resources for assigned accounts
Manage trade spending and evaluate post-promotional performance
Develop selected customer accounts through category management, item optimization, creative merchandising and distribution initiatives
Manage, train, develop, retain and evaluate assigned brokers
Manage administrative responsibilities including information requests, competitive intelligence, results tracking and analysis, expense reports, forecasts and deduction management
Work with the Zone Director on personal development and training plans
Achieve volume and operating-income goals with sales-support personnel and brokers
Manage performance-related funds and account-specific programs
Develop more effective and efficient ways to manage the region’s business

Requirements

What you’ll need

5 years of overall professional experience in CPG sales management or related industry
5 years in a position of similar complexity, scope, size and international impact
Broad knowledge and experience in Grocery Trade gained at successive levels of responsibility in multiple areas of Headquarters and Retail Levels
Knowledge of corporate policies and compliance
Demonstrated prior success in achieving results using team driven philosophies
Demonstrated proficiency in supporting corporate interest from remote site locations
Ability to communicate and exercise very positive people skills
BA in Business Administration preferred

Benefits

Comp & perks

Equal Opportunity Employer status
Disability accommodation for applying by mail if unable to apply online