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Head of Performance Marketing
Starling Bank. Own Starling’s performance marketing strategy across all paid channels for personal and business banking products .
About the role
Key responsibilities & impact- Own Starling’s performance marketing strategy across all paid channels for personal and business banking products
- Set and deliver strategy balancing customer acquisition, volume, CAC, payback and long-term customer value
- Allocate and optimise significant media budgets across channels, audiences, products and propositions
- Lead optimisation of paid search, paid social, programmatic, app marketing, affiliates, partnerships and emerging channels
- Build a continuous testing and optimisation programme across audiences, creative, messaging, landing journeys, bidding, channels and media strategy
- Improve CAC, conversion rates and payback periods while identifying incremental growth opportunities
- Use data, attribution and experimentation to assess incremental channel contribution and advance MMM measurement
- Partner with Web, CRM, Data and Product Marketing teams across the customer journey
- Develop performance frameworks and KPIs to guide investment decisions
- Lead forecasting, budgeting and performance reporting for senior stakeholders
- Partner with creative and brand teams on insight-led creative testing
- Identify and evaluate new channels, platforms, partnerships and technologies
- Manage media agencies, technology partners and key platforms
- Build relationships with Google, Meta, Apple and other partners
- Champion automation, machine learning and AI in media marketing operations
- Ensure activity meets regulatory, compliance and brand guidelines
- Lead, coach and develop the performance marketing team
- Contribute to Starling’s wider growth strategy as a senior Growth Marketing leader
Requirements
What you’ll need- Significant experience leading performance marketing and customer acquisition within a high-growth, consumer-focused business
- Proven experience managing substantial paid media investment across multiple channels, with accountability for CAC, acquisition volume, payback and commercial return
- Deep understanding of paid search, paid social, programmatic, app marketing, affiliates, partnerships and emerging channels
- Demonstrable track record of improving marketing efficiency while continuing to grow acquisition
- Deep commercial and analytical skills, translating complex performance data into investment decisions and recommendations
- Experience with testing, experimentation, optimisation and attribution, including incrementality and platform-reported performance limitations
- Experience dynamically managing and optimising media budgets
- Excellent understanding of customer journeys, conversion optimisation, media, product, proposition, creative and CRM
- Experience developing performance strategies across established and emerging channels
- Experience influencing senior stakeholders and executive-level investment decisions
- Robust agency and partner management experience
- Experience leading, mentoring and developing high-performing teams
- Deep understanding of digital measurement, analytics and marketing technology
- Experience working closely with data and analytics teams
- Experience in financial services, fintech, ecommerce, subscription or another high-volume, data-rich consumer business would be advantageous
- Comfortable operating in a fast-moving environment
- Passion for finding better ways to grow and driving a paid econometrics model
Benefits
Comp & perks- 25 days holiday (plus take your public holiday allowance whenever works best for you)
- An extra day’s holiday for your birthday
- Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
- 16 hours paid volunteering time a year
- Salary sacrifice, company enhanced pension scheme
- Life insurance at 4x your salary
- Private Medical Insurance with VitalityHealth including mental health support and cancer care
- Partner benefits including discounts with Waitrose, Mr&Mrs Smith and Peloton
- Generous family-friendly policies
- Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
- Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships
- Flexible working requests open to discussion