Senior Social Media Manager

Starling Bank

. Expand Starling Bank’s brand story across social platforms .

Posted 10/23/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media strategy, influencer collaboration, and content development, with a strong focus on brand storytelling and audience engagement. Proficient in managing multi-stakeholder projects and implementing measurement systems to evaluate brand-building effectiveness.

Highest-signal resume keywords

Social Media StrategyInfluencer CollaborationContent DevelopmentCrisis ManagementAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic ThinkingContent Calendar ManagementMeasurement FrameworksCreative Brief DevelopmentSocial ExecutionPlatform Best PracticesTactical Content PlanningBudget ManagementCompliance UnderstandingRisk Policies

Soft Skills

Excellent CommunicationProactive AttitudeDetail OrientationTrust BuildingAdaptability

Industry Keywords

Brand StorytellingCreator ContentSocial ChannelsAudience EngagementMulti-Stakeholder ProjectsFast-Paced EnvironmentsSocial StrategiesContent EngineCreative OutputsBrand Voice

About the role

Key responsibilities & impact

Expand Starling Bank’s brand story across social platforms
Bring the brand to life authentically and ubiquitously through creator content
Source and collaborate with creator talent
Develop sharp creative briefs and guide partners in communicating the brand
Understand platform best practices, algorithms and measurement frameworks
Manage budgets and oversee agencies
Collaborate with media, creative, performance, affiliates and product marketing teams
Oversee content approvals and compliance processes
Develop deep understanding of Starling Bank’s product suite to highlight how it helps customers manage money
Understand brand point of view, audience needs, behaviours and attitudes
Translate brand strategy briefs into creator and social briefs
Identify meaningful and authentic opportunities on social channels
Stretch content across channels as part of a larger content engine
Define and implement measurement systems for social brand-building value
Analyse other brands’ social strategies and apply relevant learnings
Build an always-on presence across owned, earned and shared social channels
Manage multi-stakeholder projects across internal and external teams
Own timelines and budgets, delivering accurately, transparently and on time
Collaborate with media and performance teams to maximise creative outputs
Judge creative work, tone and style against brand voice and guidelines
Select creators and balance their voice with Starling Bank’s brand voice

Requirements

What you’ll need

Minimum 5 years working in social, with a deep bias towards strategic thinking
Deep craft experience in social executions and ability to transform complex brand needs into simple ways in and single-minded strategies
Experience working with influencers and identifying latest platform trends, behaviours, rules, functionalities and optimisation strategies
Excellent written and oral communication skills
Ability to create and deliver compelling presentations
Experience developing actionable strategies and tactical content plans across all major platforms
Experience working against content calendars
Demonstrated experience working successfully in fast-paced environments with multifunctional internal and external groups
Understanding and experience with crisis management, risk policies, compliance and due diligence, ideally related to a regulated category
Ability to work flexibly and fluidly, build trust, and see the big picture while attending to detail
Proactive, can-do attitude and ability to learn quickly
Ability to handle multiple tasks simultaneously
Confident communication and ability to turn challenging situations around
Inquisitive and analytical mindset

Benefits

Comp & perks

25 days holiday (plus take your public holiday allowance whenever works best for you)
An extra day’s holiday for your birthday
Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
16 hours paid volunteering time a year
Salary sacrifice
Company enhanced pension scheme
Life insurance at 4x your salary
Private Medical Insurance with VitalityHealth including mental health support and cancer care
Partner benefits including discounts with Waitrose, Mr&Mrs Smith and Peloton
Generous family-friendly policies
Perkbox membership with retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
Cycle to Work initiative
Salary Sacrificed Gym partnerships
Flexible working requests considered
Equal opportunity and diversity & inclusion initiatives