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Events Marketing Manager
StarRez, Inc.. Lead StarRez’s North American in-person and virtual Housing Fair program for College Pads .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event planning and logistics management, with a focus on driving attendance and engagement through strategic initiatives. Proficient in budget management, stakeholder collaboration, and process improvement for high-volume events.
Highest-signal resume keywords
Event PlanningProject ManagementBudget ManagementLogistics CoordinationCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event MarketingTradeshow CoordinationRegistration ManagementInventory ManagementAttendance Tracking
Soft Skills
Attention to DetailStrategic ThinkingProblem-SolvingCollaborationRelationship Building
Tools & Technologies
VFairs PlatformEvent Management Software
Industry Keywords
Housing FairCampus EventsStudent EngagementCommunity RelationsPromotional Strategies
About the role
Key responsibilities & impact- Lead StarRez’s North American in-person and virtual Housing Fair program for College Pads
- Own annual planning, event calendars, timelines, priorities, and milestones
- Manage Housing Fair registrations, event details, deadlines, staffing requirements, and participation information
- Partner with Sales, Customer Success, Community Relations, Product Marketing, and other teams
- Coordinate employee staffing and pre-event communications, schedules, logistics, and expectations
- Manage budgets, forecast expenses, and track event costs
- Build relationships with Housing Fair organizers, campus partners, vendors, and internal stakeholders
- Manage end-to-end logistics including registrations, signage, giveaways, event materials, shipping, tracking, inventory, and virtual event setup
- Serve as primary point of contact for organizers and internal stakeholders throughout the event lifecycle
- Prepare employees with information, materials, objectives, and resources for successful events
- Maintain inventory and coordinate shipment and return of event materials
- Ensure consistent, professional, and engaging brand experiences
- Track participation, attendance, costs, engagement, and key performance metrics; provide post-event reporting
- Identify and implement process improvements for efficiency, consistency, and scalability
- Develop and execute strategies to increase student awareness, adoption, and attendance
- Identify promotional channels, tactics, incentives, partnerships, and engagement strategies
- Use attendance trends, engagement data, student feedback, and event performance to drive growth
- Develop repeatable promotional best practices for participating institutions
- Evaluate new event formats, experiences, and technologies
- Establish and track measurable growth goals
Requirements
What you’ll need- 2+ years of experience in event planning, event marketing, field marketing, tradeshow coordination, or a related role
- Demonstrated ability to manage a high volume of events or projects simultaneously
- Experience coordinating event logistics, including registrations, shipping, inventory, staffing, and event materials
- Ability to think strategically to grow attendance and engagement at fairs
- Strong project management, organization, and attention to detail
- Experience managing event budgets, expenses, and vendors
- Excellent written and verbal communication skills
- Ability to work independently while collaborating effectively across multiple teams
- Ability to travel domestically as required
- Preferred: experience managing university, campus, student-facing, housing, or community events
- Preferred: experience with VFairs Platform or similar virtual event platform
- Preferred: experience developing processes that make high-volume event programs more efficient and scalable
- Preferred: strong problem-solving skills and ability to adapt to changing priorities
- Preferred: ability to build positive relationships with internal stakeholders and external partners
Benefits
Comp & perks- Full benefits including health care
- Paid time off
- Life insurance
- 401k plan with company match for eligible team members
- Learning and development opportunities
- Supportive team environment
- Opportunity to learn, grow, and be appreciated for impact and contributions
- Work with a caring, high-performing, passionate team