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Merchandising Manager
StarTech.com. Develop and execute data-driven go-to-market strategies with cross-functional teams .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing data-driven go-to-market strategies and optimizing product visibility and conversion rates on Amazon. Proficient in leveraging insights tools and collaborating with cross-functional teams to drive growth and enhance ASIN performance.
Highest-signal resume keywords
Amazon Merchandising ExperienceData-Driven Decision MakingKeyword Research ExpertiseCampaign OptimizationExcel Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisMarket AnalysisConversion OptimizationLLM OptimizationProduct Launch ManagementRevenue Performance MonitoringMerchandising Actions DeploymentVendor Account ManagementTargeting Strategy DevelopmentASIN-Level Merchandising
Soft Skills
Proactive MindsetInterpersonal SkillsCollaborative Influence
Tools & Technologies
Helium 10SmartscoutAmazon Marketing ServicesAmazon Vendor CentralAmazon Seller CentralAI Tools
Industry Keywords
Go-To-Market StrategiesProduct Portfolio GrowthBusiness CustomersEmerging ToolsCategory ManagementSupply ChainPricingContent Delivery
About the role
Key responsibilities & impact- Develop and execute data-driven go-to-market strategies with cross-functional teams
- Drive global growth across the product portfolio for business customers
- Monitor revenue performance across 1P and 3P accounts
- Deploy merchandising actions to improve product visibility and conversion
- Set new products up for success throughout the launch process
- Identify brand-aligned portfolio gaps with revenue potential for new product development
- Partner with the Amazon Advertising Manager to develop targeting strategies
- Optimize traffic and conversion rates at the ASIN level
- Collaborate with Category Management, Supply Chain, Pricing, Marketing and Content Delivery teams
- Monitor industry practices and emerging tools to enhance ASIN performance
- Prioritize high-impact initiatives and execute tasks with the greatest financial returns
- Manage vendor account relations and work with internal Amazon teams to resolve issues and drive value through SVS service
Requirements
What you’ll need- Bachelor’s degree in marketing, business or related field
- Minimum of 5 years of hands-on experience in Amazon merchandising with a proven track record of driving results
- Proactive mindset demonstrated by the ability to spot opportunities and take initiatives to drive growth
- Data-driven decision making and ability to extract insights from data to take effective merchandising actions
- Strong interpersonal skills and ability to work effectively across various teams and influence collaborative efforts
- Experience with Helium 10, Smartscout or similar insights tools
- Expertise in keyword research and market analysis
- Expertise in conversion and LLM optimisation across the product display page
- Strong proficiency in Excel, including manipulating data and creating actionable insights
- Working experience using AI tools such as Claude is preferred
- Experience selling into the PC or Electronics category is desirable, but not essential
- Knowledge of Amazon business and targeting business customers on Amazon
- Familiarity with Amazon Marketing Services (AMS) is desirable
- Experience with Amazon Vendor and Seller Central
- Experience with campaign optimization and ASIN-level merchandising
Benefits
Comp & perks- Eligibility to participate in bonus program
- Comprehensive health benefits
- Tuition reimbursement program
- Retirement savings plans
- Fitness Subsidy Program
- Additional perks and rewards
- Permanent, full-time employment