Retail Media Manager

StarTech.com

. Develop and deliver regional Amazon advertising strategy by market, category and audience .

Posted 11/12/2026full-timeRemote • Canada, United States, United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing Amazon advertising strategies, managing substantial media budgets, and optimizing campaigns for performance metrics such as TACOS and ROAS. Proficient in utilizing Amazon Marketing Cloud and business intelligence tools to analyze data and drive decision-making.

Highest-signal resume keywords

Amazon Advertising ExperienceBudget ManagementAmazon Marketing Cloud ProficiencySQL and Excel ProficiencyCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sponsored Ads ManagementDSP Campaign OptimizationPerformance AnalysisAudience BuildingAttribution MeasurementCreative TestingVideo AdvertisingPaid SearchPaid SocialProgrammatic Display

Soft Skills

Strong Communication SkillsIndependent WorkPrioritization

Tools & Technologies

Amazon Marketing CloudPacvueHelium 10SmartScoutPower BIBusiness Intelligence Tools

Industry Keywords

B2B MarketingConsidered-Purchase JourneysMedia RoadmapCustomer AcquisitionCustomer RetentionPerformance ScorecardsMarket Reporting

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Develop and deliver regional Amazon advertising strategy by market, category and audience
Determine investment allocation, product priorities and coordination of Sponsored Ads, DSP, Brand Stores and off-site media
Develop advertising approaches for Amazon Business and business buyers
Own the media roadmap and execution, balancing product launches, customer acquisition, retention and long-term growth
Align investment with demand, product availability, promotions and margin
Manage advertising performance against revenue, paid sales mix, TACOS, ROAS and profitability targets
Track new-to-brand growth, customer lifetime value and new product launch performance
Build performance scorecards, present results and recommend actions
Review performance weekly, optimize campaigns, monitor budgets, and refine search terms and negative targeting
Audit accounts monthly and analyze category, SKU, inventory and inefficient-spend performance
Assess impression share, share of voice, category trends and competitor activity quarterly
Deliver market-, category-, subcategory- and SKU-level reporting
Use Amazon Marketing Cloud to analyze purchase paths, channel overlap, incrementality and audiences
Lead creative testing across assets, formats and messaging
Support SEO/AEO feedback loops with Merchandising and Content teams
Manage Amazon Brand Stores, landing pages and customer journeys
Develop and deliver first-90-day media plans for new product launches
Manage Amazon Ads account teams and external partner relationships
Collaborate with Merchandising, Content, Data and Finance
Manage budget allocation, bids, targeting, audiences, creative testing and campaign structure within agreed objectives
Evaluate Amazon advertising tools and recommend automation opportunities

Requirements

What you’ll need

At least three years of hands-on Amazon Advertising experience, including planning, launching and optimizing Sponsored Ads and DSP campaigns
Experience managing a substantial media budget against commercial targets, including TACOS, ROAS, new-to-brand growth and profitability
Working knowledge of Amazon Marketing Cloud (AMC), including audience building, attribution and funnel measurement
Proficiency in SQL, Excel and business intelligence tools
Understanding of how product listings, content, inventory, availability and promotions influence media performance
Experience managing Amazon Brand Stores
Experience with platforms such as Pacvue, Helium 10 or SmartScout
Sound judgement in evaluating generative AI tools and advertising automation
Strong communication skills and ability to explain strategy, performance and recommendations clearly
Ability to work independently, prioritise competing demands and seek input or support when needed
A bachelor’s degree, preferably in Marketing, Advertising or Business, or equivalent professional experience
Experience with Amazon Business, B2B marketing or considered-purchase journeys is valuable
Experience with Power BI or similar reporting tools is valuable
Experience in video advertising and creative optimisation is valuable
Experience in paid search, paid social or programmatic display is valuable

Benefits

Comp & perks

Bonus eligibility
Comprehensive health benefits
Tuition reimbursement program
Retirement savings plans
Wellness program
Additional perks and rewards
Recruitment, selection and assessment accommodations for applicants with disabilities