Retail Media Manager

StarTech.com

. Lead Amazon advertising strategy across Sponsored Ads, DSP, Brand Stores and off-site campaigns .

Posted 10/23/2026full-timeRemote • United States, Canada, United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Amazon Advertising strategy, including managing budgets and optimizing campaigns across various platforms. Proficient in audience building and performance analysis using tools like Amazon Marketing Cloud and SQL.

Highest-signal resume keywords

Amazon Advertising ExperienceBudget ManagementAmazon Marketing CloudSQL ProficiencyVideo Advertising Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Amazon AdvertisingSponsored AdsDSP CampaignsAudience BuildingAttribution MeasurementFunnel MeasurementBudget OptimizationPerformance AnalysisVideo AdvertisingPaid Search

Soft Skills

Clear CommunicationStrong PartnershipsIndependent WorkPrioritization

Tools & Technologies

Amazon Marketing CloudPacvueHelium 10SmartScoutPower BIExcelBI Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in AdvertisingBachelor's Degree in Business

Industry Keywords

TACOSROASNew-to-Brand GrowthRetail Media PerformanceB2B ProductsConsidered-Purchase Products

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Lead Amazon advertising strategy across Sponsored Ads, DSP, Brand Stores and off-site campaigns
Manage budgets across categories, products and markets to improve revenue, profitability, TACOS, ROAS and new-to-brand customer growth
Develop audience strategies using Amazon Marketing Cloud, including Amazon Business opportunities
Test advertising creative and video, optimize Brand Stores and improve campaigns using performance insights
Build first-90-day plans for new product launches using Amazon and other relevant channels
Analyze campaign performance, customer journeys and incrementality to guide targeting, creative and budget decisions
Evaluate AI and automation tools with appropriate human oversight
Align media with content, availability, promotions and commercial priorities
Collaborate with Marketing, Merchandising, Content, Data, Finance, Amazon account teams and partners such as Pacvue

Requirements

What you’ll need

At least three years of hands-on Amazon Advertising experience, including planning, launching and optimizing Sponsored Ads and DSP campaigns
Experience managing budgets against TACOS, ROAS, new-to-brand growth, and profitability
Practical knowledge of Amazon Marketing Cloud (AMC), audience building, attribution and funnel measurement
SQL, Excel, and BI tools
Understanding of how listings, content, inventory, availability and promotions affect retail media performance
Experience managing Amazon Brand Stores
Familiarity with Pacvue, Helium 10, SmartScout or equivalent platforms
Confidence using and critically evaluating generative AI tools
Clear communication, strong partnerships, and ability to prioritize and work independently
A bachelor's degree, preferably in Marketing, Advertising or Business, or equivalent relevant experience
Experience with Amazon Business, B2B or considered-purchase products is valuable
Power BI or similar data visualization experience is valuable
Video advertising and creative optimization experience is valuable
Experience with paid search, paid social or programmatic display is valuable

Benefits

Comp & perks

Bonus eligibility
Comprehensive health benefits
Tuition reimbursement program
Retirement savings plans
Wellness program
Additional perks and rewards
Equal opportunity employer
Accommodations throughout the recruitment, selection and/or assessment process for applicants with disabilities