Lifecycle Marketing Manager – Contract

StartPlaying

. Own all email marketing for player and Game Master user bases .

Posted 9/15/2026contractRemote • United StatesMid-LevelSenior💰 $57 - $70 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing strategy, lifecycle management, and campaign execution, with a strong focus on customer engagement and retention. Proficient in analyzing data to optimize performance and drive growth in B2C environments.

Highest-signal resume keywords

Email Marketing ManagementCustomer.io ExperienceLifecycle Campaign DevelopmentA/B Testing and OptimizationB2C Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle ManagementCampaign DevelopmentPerformance TrackingData AnalysisCopywritingSegmentationTesting MethodologiesUser Event Data ManagementBudget ManagementGrowth Target Achievement

Soft Skills

Strategic Problem-SolvingStrong Communication SkillsHighly OrganizedSelf-MotivatedCreative Instincts

Tools & Technologies

Customer.io

Industry Keywords

B2C MarketingD&DTTRPGsLifecycle Program DevelopmentTwo-Sided Platform Experience

About the role

Key responsibilities & impact

Own all email marketing for player and Game Master user bases
Manage lifecycle flows including onboarding, activation, reactivation, and retention communications
Develop marketing and campaign emails for events, conventions, partner activations, and seasonal campaigns
Edit existing pipelines and execute strategy, copy, scoping, building, testing, segmentation, and performance tracking end to end
Execute channel strategy and campaigns, including QA, launch, measurement, and optimization
Conduct ongoing testing and optimization of subject lines, send timing, and segmentation
Write occasional landing page copy for campaigns and recruitment pages
Assess priorities that will improve retention and lifetime value
Budget contracted time and sequence work accordingly

Requirements

What you’ll need

4+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
Hands-on Customer.io experience
B2C experience
Robust experience working with customer and user event data and targeted campaigns
Understanding of hypothesis-driven A/B, MVT, and holdout testing
Ability to analyze test results and derive learnings
Strong direct response creative instincts
Strategic problem-solving and prioritization skills
Ability to work across two distinct user personas
Ability to manage always-on lifecycle flows alongside one-off campaigns
Strong writing, editing, and communication skills
Highly organized and self-motivated
Track record of scoping and prioritizing work against fixed hours
Must be qualified to work in the United States
Strong domain understanding of D&D and TTRPGs is nice to have
Experience standing up a lifecycle program from scratch is nice to have
Marketplace or two-sided platform experience is nice to have

Benefits

Comp & perks

Fully remote work arrangement
Flexible part-time contract schedule (approximately 80 hours per month)
Opportunity to shape company direction and influence ideas
Learning and development opportunities
Opportunity to take on more impactful projects
No employee benefits at this time