StartPlaying

Marketing

• Own all email marketing for player and Game Master user bases
• Manage lifecycle flows including onboarding, activation, reactivation, and retention communications
• Develop marketing and campaign emails for events, conventions, partner activations, and seasonal campaigns
• Edit existing pipelines and execute strategy, copy, scoping, building, testing, segmentation, and performance tracking end to end
• Execute channel strategy and campaigns, including QA, launch, measurement, and optimization
• Conduct ongoing testing and optimization of subject lines, send timing, and segmentation
• Write occasional landing page copy for campaigns and recruitment pages
• Assess priorities that will improve retention and lifetime value
• Budget contracted time and sequence work accordingly

Lifecycle Marketing Manager – Contract