EVP, Media & Strategy Planning

STARZPLAY

. Own end-to-end subscriber growth for STARZ across acquisition, conversion, engagement, and retention .

Posted 11/11/2026full-timeUnited StatesLead💰 $335,000 - $450,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media investment, performance marketing, and subscriber growth strategies within the DTC and streaming ecosystem. Proven ability to lead high-performing teams, manage substantial media budgets, and optimize marketing performance through data-driven decision-making.

Highest-signal resume keywords

Media PlanningPerformance MarketingSubscriber Growth StrategyTeam LeadershipDTC/OTT Ecosystem Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media BuyingPerformance MeasurementA/B TestingIncrementality MeasurementBudget ManagementKPI DefinitionData-Driven CampaignsConversion Rate OptimizationCustomer Acquisition Cost (CAC)Lifetime Value (LTV)

Soft Skills

Interpersonal SkillsCommunication SkillsPresentation SkillsLeadershipAccountability

Tools & Technologies

Amazon ChannelsHuluRoku

Industry Keywords

DTCSubscriptionStreamingMedia InvestmentChallenger Brand Mindset

Tech Stack

Tools & technologies

Roku

About the role

Key responsibilities & impact

Own end-to-end subscriber growth for STARZ across acquisition, conversion, engagement, and retention
Lead media investment and performance marketing execution across the full customer lifecycle
Unify brand and performance disciplines under an outcome-driven strategy
Partner with the CMO and senior marketing, publicity, and distribution leaders on go-to-market strategy
Manage and develop the internal media team and agency partners
Create innovative, data-driven campaigns for consumer and trade audiences
Partner with Insights & Analytics to define KPIs, optimize investment decisions, and evaluate impact across digital and traditional channels
Lead paid media strategy for STARZ wholesale partners, including budget allocation, media planning, performance evaluation, and optimization
Define performance metrics including conversion rates, cohort performance, subscriber lifetime value, and incrementality
Drive structured test-and-learn programs across media, creative, and customer journeys
Align media strategy with on-platform experience and downstream product journeys
Manage the annual media budget with Finance and Accounting, including forecasting, reconciliation, accruals, and investment stewardship
Lead an integrated team culture, develop talent, and drive accountability across brand and performance disciplines
Advise senior leadership on media trends, emerging platforms, competitive dynamics, and consumer behavior
Oversee media investment allocation across DTC and affiliate channels
Champion advanced attribution and incrementality approaches for investment and cross-channel optimization

Requirements

What you’ll need

12+ years of relevant experience in media, marketing, growth, or related leadership roles
Minimum of 7 years of management experience leading high-performing teams
Experience owning or materially influencing conversion, onboarding, and retention performance within a DTC, subscription, or streaming business
Preference for entertainment, streaming, or subscription-video experience and expertise with the DTC/OTT ecosystem
Expertise with major distribution platforms such as Amazon Channels, Hulu, and Roku
Extensive knowledge of media planning, buying, optimization, and performance measurement across traditional and digital channels
Experience developing and overseeing large-scale media strategies and investment plans
Track record managing significant media budgets and complex agency and vendor relationships
Experience building and scaling test-and-learn frameworks, including A/B testing, incrementality measurement, and continuous performance optimization
Fluency in growth metrics including conversion rate, customer acquisition cost (CAC), lifetime value (LTV), churn, and cohort analysis
Strong interpersonal and communication skills
Ability to deliver clear, concise, and compelling presentations to senior executives, cross-functional partners, and external stakeholders
Player-coach leadership style with strategic and executional capability
Challenger-brand mindset with a disciplined, ROI-focused approach to media investment and resource allocation
Bachelor’s degree in Communications, Marketing, Business, or a related field

Benefits

Comp & perks

Medical, dental, and vision insurance
401(k) retirement plan with company match
Approximately 20 paid company holidays annually
Accrued vacation time, with accrual rates scaling and capped based on tenure
80 hours of front-loaded sick leave each year
5 days of front-loaded wellness leave each year
Discretionary annual bonus
Merit increase
Tuition reimbursement up to a graduate degree
Generous sick days, vacation days, holidays, and wellness days
Reasonable accommodations for qualified individuals with disabilities