STARZPLAY

General

• Own end-to-end subscriber growth for STARZ across acquisition, conversion, engagement, and retention
• Lead media investment and performance marketing execution across the full customer lifecycle
• Unify brand and performance disciplines under an outcome-driven strategy
• Partner with the CMO and senior marketing, publicity, and distribution leaders on go-to-market strategy
• Manage and develop the internal media team and agency partners
• Create innovative, data-driven campaigns for consumer and trade audiences
• Partner with Insights & Analytics to define KPIs, optimize investment decisions, and evaluate impact across digital and traditional channels
• Lead paid media strategy for STARZ wholesale partners, including budget allocation, media planning, performance evaluation, and optimization
• Define performance metrics including conversion rates, cohort performance, subscriber lifetime value, and incrementality
• Drive structured test-and-learn programs across media, creative, and customer journeys
• Align media strategy with on-platform experience and downstream product journeys
• Manage the annual media budget with Finance and Accounting, including forecasting, reconciliation, accruals, and investment stewardship
• Lead an integrated team culture, develop talent, and drive accountability across brand and performance disciplines
• Advise senior leadership on media trends, emerging platforms, competitive dynamics, and consumer behavior
• Oversee media investment allocation across DTC and affiliate channels
• Champion advanced attribution and incrementality approaches for investment and cross-channel optimization

Explore EVP, Media & Strategy Planning at STARZPLAY. Review requirements and application details.

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EVP, Media & Strategy Planning