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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS marketing with a focus on product positioning, competitive analysis, and market narrative development. Proficient in utilizing AI tools for content production and experienced in collaborating with leadership to drive pipeline growth and market demand.
Highest-signal resume keywords
B2B SaaS MarketingProduct MarketingSales Enablement MaterialsAI Tools ProficiencySalesforce or HubSpot
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningFeature-to-Messaging TranslationData-Driven Pipeline ExperimentsMessaging FrameworksLanding PagesEmail SequencesSales CollateralCompetitive PositioningMarket Narratives0-to-1 Building Experience
Soft Skills
StorytellingMarket Narrative SkillsAbility to Defend Positioning DecisionsIterative ThinkingCollaboration
Tools & Technologies
SalesforceHubSpotClaudeChatGPT
Industry Keywords
EcommerceDTCShopify EcosystemMarket DemandPipeline Contribution
About the role
Key responsibilities & impact- Own the marketing function end-to-end, from competitive positioning and sales messaging to market-facing content
- Report directly to the CEO
- Partner with the Head of Sales and Head of Product to drive pipeline and market demand
- Develop competitive positioning for Stay AI’s platform, Shopify subscriptions, and key competitors
- Create sales-enablement materials including decks, one-pagers, battle cards, and monthly messaging playbooks
- Translate product launches and feature releases into narratives for DTC brands
- Own presence across LinkedIn, the website, email, and other effective channels
- Produce market content using AI tools efficiently
- Define monthly market narratives, feature priorities, and competitive positioning
- Present pipeline contribution and market positioning to the CEO and board
Requirements
What you’ll need- 5–8 years in B2B SaaS marketing, ideally with exposure to ecommerce, DTC, or the Shopify ecosystem
- Prior success in product marketing and/or growth marketing, including product positioning, feature-to-messaging translation, and data-driven pipeline experiments
- Experience operating at or near leadership level and presenting to boards or investors
- 0-to-1 building experience
- Strong storytelling and market-narrative skills
- Experience using AI tools such as Claude and ChatGPT
- Proficiency in Salesforce or HubSpot
- Ability to write messaging frameworks, landing pages, email sequences, and sales collateral
- Understanding of sales motions and revenue-team support
- Ability to defend positioning decisions with executive leadership
- Ability to move quickly and iterate
- Legally authorized to work in the US
- This position is not eligible for visa sponsorship
Benefits
Comp & perks- Remote-first company
- Annual offsite retreats in Park City or Mexico
- Future support/team growth implied