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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS marketing with a focus on product positioning, market narrative development, and sales enablement. Proficient in utilizing AI tools for content creation and market analysis while effectively collaborating with sales and product teams to drive growth.
Highest-signal resume keywords
B2B SaaS MarketingProduct PositioningSales EnablementAI Tools UtilizationMarket Narrative Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingGrowth MarketingData-Driven ExperimentationMessaging FrameworksLanding Page DevelopmentEmail Sequence WritingSales Collateral CreationCompetitive PositioningPipeline Building0-to-1 Development
Soft Skills
StorytellingCollaborationFast IterationDefending Positioning
Tools & Technologies
SalesforceHubSpotClaudeChatGPT
Industry Keywords
EcommerceDTCShopify EcosystemMarket ResearchContent Personalization
Tech Stack
Tools & technologiesSwitching
About the role
Key responsibilities & impact- Own competitive positioning for Stay AI’s platform, the Shopify subscription landscape, and key competitors
- Create messaging that highlights Stay AI’s differentiators and makes switching compelling
- Develop sales enablement materials including decks, one-pagers, battle cards, and monthly messaging playbooks
- Work regularly with the sales team to support BDRs and AEs
- Translate product launches and feature releases into market-facing narratives for DTC brands
- Own Stay AI’s presence across LinkedIn, the website, email, and other effective channels
- Produce market-resonant content using AI tools
- Define monthly market priorities, featured capabilities, and competitive positioning across touchpoints
- Report directly to the CEO
- Collaborate with the Head of Sales and Head of Product to drive pipeline and market awareness
Requirements
What you’ll need- 5–8 years in B2B SaaS marketing, ideally with exposure to ecommerce, DTC, or the Shopify ecosystem
- Prior success in product marketing and/or growth marketing roles
- Experience owning product positioning, translating features into high-converting messaging, and executing data-driven experiments that build measurable pipeline
- Experience building from 0-to-1
- Strong storytelling and market-narrative development skills
- Experience using AI tools such as Claude and ChatGPT for market research, content personalization, and campaign analysis
- Proficiency in Salesforce or HubSpot and understanding of how marketing and sales data connect
- Ability to write messaging frameworks, landing pages, email sequences, and sales collateral
- Understanding of sales motions and how to support a revenue team
- Ability to defend positioning in discussions with the CEO and Head of Sales
- Ability to move fast and iterate
- Legally authorized to work in the US
- Must not require employment visa sponsorship now or in the future
Benefits
Comp & perks- Annual offsite retreats in Park City or Mexico
- Remote-first work arrangement