Field & Events Marketing Manager

Stepful

. Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination .

Posted 9/29/2026full-timeRemote • United StatesMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end event execution, including logistics, budgeting, and vendor coordination, while leveraging CRM tools like HubSpot for lead capture and campaign tagging. Proven ability to build processes and playbooks to enhance event efficiency and effectiveness.

Highest-signal resume keywords

Event ManagementCRM Lead CaptureProject ManagementWebinar CoordinationVendor Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ExecutionBudget ManagementLead TaggingCampaign ManagementOn-Site ExecutionProcess BuildingEvent PlaybooksAttendee Engagement TrackingWebinar ProductionLogistics Coordination

Soft Skills

Communication SkillsProject Management SkillsRisk Management

Tools & Technologies

HubSpotSalesforceMarketo

Industry Keywords

Field MarketingHealthcare EventsWorkforce DevelopmentEdTechVirtual Events

About the role

Key responsibilities & impact

Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination
Coordinate the events contractor and outside vendors so every event ships on time and on budget
Prepare target account lists, briefing documents, and meeting schedules for each event with the Workforce Solutions team
Implement and maintain event lead tagging in HubSpot
Run post-event follow-up sequences and hand off warm conversations to sales
Track attendee engagement and share insights shaping future event investments
Run the paid webinar program from topic and speaker coordination through promotion, production, and follow-up
Support planning and execution for a Stepful-hosted event in 2027
Build repeatable event playbooks and checklists
Experiment with AI tools to speed up event preparation and follow-up
Partner with Growth leadership on overall event strategy
Report to the Director, Enterprise Marketing
Travel to events, up to 30%

Requirements

What you’ll need

5+ years of events or field marketing experience, including at a startup
Track record of managing several events at once from start to finish, including budgets, vendors, and on-site execution
Hands-on experience setting up lead capture and campaign tagging in a CRM or marketing automation tool (HubSpot, Salesforce, Marketo, or similar)
Experience running webinars or virtual events from promotion through follow-up
Comfortable building processes and tools when infrastructure is not in place
Strong project management and communication skills
Habit of flagging risks early to sales and marketing partners
Willingness to travel to events, including during the busy fall season
Event experience for healthcare, health system, or HR and workforce audiences is a bonus
Experience launching a company's flagship event or customer summit is a bonus
Experience in EdTech, workforce development, or healthcare is a bonus

Benefits

Comp & perks

Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Learning stipend
Open vacation policy
Guidance of 15 days PTO annually
Stepful closed the last week of December
15 work-from-anywhere days
10 public holidays observed for 2026