Product Marketing Manager

Stepful

. Own Stepful’s B2B positioning and messaging .

Posted 10/15/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing with a focus on positioning, messaging, and content strategy. Proficient in building sales enablement assets and executing account-based marketing campaigns using tools like Clay.

Highest-signal resume keywords

B2B Marketing ExperienceSales Enablement Asset DevelopmentAccount-Based Marketing (ABM)Content Calendar ManagementExcellent Writing Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

PositioningMessagingContent ProductionCampaign Metrics AnalysisCustomer Case Study ProductionOutbound Program ExecutionMulti-Touch CampaignsGTM Asset DevelopmentFunnel ManagementRisk Management

Soft Skills

CollaborationCommunicationProject ManagementAdaptabilityProblem-Solving

Tools & Technologies

ClayHubSpotMarketing Automation ToolsCRM ToolsAI Tools for Content Production

Industry Keywords

Health Systems MarketingEdTechWorkforce DevelopmentHealthcare MarketingEnterprise Buying Committees

About the role

Key responsibilities & impact

Own Stepful’s B2B positioning and messaging
Build and refresh GTM assets including pitch decks, one-pagers, battlecards, and email templates
Run case study production from partner interviews and approvals through publishing and distribution
Own the content calendar and maintain content cadence supporting pipeline goals
Partner with Client Success to identify partner outcomes and with Product and Learning to translate program details into buyer-ready language
Build and run outbound and ABM sequences in Clay, including account lists, enrichment, and personalized multi-touch campaigns
Coordinate campaigns with sales on target accounts
Report on campaign and content performance regularly and use results to determine future tests
Experiment with AI tools for research, content production, and personalization
Document effective processes for the team
Partner on larger go-to-market launches as the function grows
Report to the Director, Enterprise Marketing

Requirements

What you’ll need

3+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging
Track record of building sales enablement assets and partnering closely with a sales team
Experience producing customer case studies and running a content calendar at a steady cadence
Hands-on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences in Clay or a similar tool
Excellent writing skills for communicating complex offerings to executive buyers
Comfort with funnel and campaign metrics and using results to change approach
Ability to manage several workstreams with little day-to-day direction and flag risks and tradeoffs early
Willingness to work in-office 3 days/week in Lower Manhattan, Tuesday through Thursday
Must answer whether employment visa sponsorship will be required
Bonus: marketing to health systems, hospitals, or HR/workforce leaders
Bonus: experience in EdTech, workforce development, or healthcare
Bonus: first product marketer at a Series B–D startup
Bonus: HubSpot or other marketing automation and CRM tools

Benefits

Comp & perks

Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Learning stipend
Open vacation policy
Guidance of 15 days PTO annually
Stepful closed the last week of December
15 work-from-anywhere days
10 public holidays observed for 2026