Senior Product Marketing Manager

Stepful

. Own Stepful's B2B positioning and messaging and update it as programs, partners, and market evolve .

Posted 9/29/2026full-timeNew York City • New York • United StatesSenior💰 $140,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing with a focus on positioning, messaging, and sales enablement. Proficient in managing content calendars, producing case studies, and executing ABM strategies using tools like Clay.

Highest-signal resume keywords

B2B Marketing ExperienceSales Enablement Asset DevelopmentAccount-Based Marketing (ABM)Content Calendar ManagementExcellent Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PositioningMessagingDemand GenerationContent ProductionCampaign Metrics AnalysisCase Study ProductionOutbound Program ExecutionMulti-Touch CampaignsFunnel ManagementRisk Management

Soft Skills

CommunicationCollaborationProject ManagementAdaptabilityProblem-Solving

Tools & Technologies

ClayHubSpotMarketing Automation ToolsCRM ToolsAI Tools for Content Production

Industry Keywords

Health Systems MarketingWorkforce DevelopmentEdTechEnterprise Buying CommitteesSeries B–D Startup Experience

About the role

Key responsibilities & impact

Own Stepful's B2B positioning and messaging and update it as programs, partners, and market evolve
Build and refresh GTM assets including pitch decks, one-pagers, battlecards, and email templates with the Workforce Solutions team
Run case study production end to end, including partner interviews, approvals, publishing, and distribution
Own the content calendar and maintain a steady cadence supporting pipeline goals
Partner with Client Success to identify partner outcomes and with Product and Learning to translate program details into buyer-ready language
Build and run outbound and ABM sequences in Clay, from account lists and enrichment through personalized multi-touch campaigns coordinated with sales
Report on campaign and content performance regularly and use results to determine future tests
Experiment with AI tools for research, content production, and personalization and document effective practices
Partner on larger go-to-market launches as the function grows
Report to the Director, Enterprise Marketing

Requirements

What you’ll need

6+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging
Track record of building sales enablement assets and partnering closely with a sales team
Experience producing customer case studies and running a content calendar at a steady cadence
Hands-on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences in Clay or a similar tool
Excellent writing skills for communicating complex offerings to executive buyers
Comfort with funnel and campaign metrics and using results to change approach
Ability to manage several workstreams with little day-to-day direction and flag risks and tradeoffs early
Willingness to work in-office 3 days/week in NYC (Tuesday, Wednesday, Thursday)
Must answer employment visa sponsorship question
Bonus: experience marketing to health systems, hospitals, or HR and workforce leaders
Bonus: experience in EdTech, workforce development, or healthcare
Bonus: first product marketer experience at a Series B–D startup
Bonus: experience with HubSpot or other marketing automation and CRM tools

Benefits

Comp & perks

Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Learning stipend
Open vacation policy
Guidance of 15 days PTO annually
Stepful closed the last week of December
15 work-from-anywhere days
10 public holidays observed for 2026