Growth Marketer / Performance Marketing Manager

STF Recruiting Academy für Startups

. Own the performance marketing strategy and further develop the existing paid media structure .

Posted 10/26/2026full-timeFrankfurt am Main • GermanyJuniorMid-Level💰 €60,000 - €80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing strategy, particularly in managing and optimizing Meta Ads and Google Ads. Proven ability to analyze conversion metrics and implement A/B testing to enhance customer journeys and drive profitability.

Highest-signal resume keywords

Performance Marketing StrategyMeta Ads ManagementGoogle Ads OptimizationConversion Rate Optimization (CRO)A/B Testing Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingPaid Media Campaign ManagementTraffic AnalysisCustomer Acquisition Cost (CAC)Return on Ad Spend (ROAS)Landing Page OptimizationE-commerce StrategyShopify ExperienceCreative DevelopmentData Analysis

Soft Skills

Strategic ThinkingConstructive FeedbackCollaborationProcess BuildingAdaptability

Tools & Technologies

Meta AdsGoogle AdsShopifyA/B Testing ToolsAnalytics Platforms

Industry Keywords

D2CE-commerceConsumer BrandPerformance Marketing StructuresGrowth Initiatives

About the role

Key responsibilities & impact

Own the performance marketing strategy and further develop the existing paid media structure
Manage and optimize Meta Ads and Google Ads
Set up campaigns hands-on as needed
Own budgets and manage performance based on ROAS, CAC, conversion rate, and profitability
Analyze the entire funnel, from creative and ad through landing page to shop and conversion
Continuously improve creatives, landing pages, and testing in collaboration with internal and external partners
Identify CRO opportunities and implement structured A/B tests
Manage existing agencies and freelancers and evaluate their performance and quality
Develop a roadmap for building internal capabilities in the future
Work closely with the founder and leadership team
Contribute to broader growth and e-commerce initiatives
Build performance marketing structures that can scale internationally

Requirements

What you’ll need

Several years of experience in performance marketing, ideally within a D2C, e-commerce, or consumer brand
Hands-on experience setting up, managing, optimizing, and scaling paid campaigns
Particularly important: practical experience with Meta Ads
Familiarity with Google Ads
Strong understanding of traffic, CAC, ROAS, conversion, and profitability
Good understanding of landing pages, CRO, customer journeys, and A/B testing
Experience with Shopify or comparable e-commerce platforms is a plus
Ability to challenge agencies and external specialists constructively and create clear briefs
Hands-on approach combined with strategic thinking
Willingness to build processes and structures
Comfortable working in a fast-paced, entrepreneurial environment

Benefits

Comp & perks

Permanent employment contract
28 days of annual leave
Hybrid work in Frankfurt am Main
Significant autonomy and room to shape the role
Direct impact on growth, conversion, and profitability
Close collaboration with the founder and short decision-making paths
Opportunity to support international expansion and the next phase of growth
Small, ambitious team with significant ownership and minimal corporate bureaucracy