Territory Manager

STIHL

. Grow the defined geographical territory by measuring, planning, and enhancing distribution of STIHL products through existing and new dealers .

Posted 11/9/2026full-timeRemote • Pennsylvania • United StatesMid-LevelSenior💰 $73,000 - $92,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in dealer development, sales strategy execution, and compliance management within the outdoor power equipment industry. Proficient in training and supporting dealers while effectively managing territory intelligence and CRM systems.

Highest-signal resume keywords

Dealer DevelopmentSales Strategy ExecutionCRM ManagementTraining and SupportMarket Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SalesMarket AnalysisDealer ComplianceBusiness PlanningMS Office ProficiencyWeb-Based Programs ProficiencyPromotional ExecutionMerchandisingPoint of Purchase ManagementDealer Administration

Soft Skills

Effective Time ManagementPresentation SkillsSelf-StarterMinimal SupervisionWillingness to Improve Skills

Tools & Technologies

CRM SystemsSTIHL Website SystemsField ReportsTerritory Intelligence Reports

Certifications & Qualifications

Bachelor’s DegreeValid Driver’s License

Industry Keywords

Outdoor Power EquipmentDealer EventsTrade ShowsSTIHL ProgramsSTIHL University

About the role

Key responsibilities & impact

Grow the defined geographical territory by measuring, planning, and enhancing distribution of STIHL products through existing and new dealers
Achieve assigned goals and initiatives
Ensure dealer compliance with STIHL policies
Act as liaison between dealers, the branch, and corporate
Assess market conditions, competitive landscape, and existing dealers to identify sales and distribution strategies
Book and sell products to dealers
Call on and visit dealers to execute promotions, merchandising, Point of Purchase, and branch programs
Train new and existing dealers on STIHL programs
Coordinate and facilitate STIHL University training
Initiate new dealer development and oversee store installation and initial training
Attend and support regional trade shows and dealer events
Support assigned initiatives including BER, EDGE, and New Dealer
Develop business/action plans with dealers and analyze dealer performance
Maintain CRM, monthly field, and territory intelligence reports
Perform dealer administration tasks including email responses, follow-up, scheduling, calendar maintenance, and STIHL website systems setup and maintenance

Requirements

What you’ll need

Bachelor’s degree in a related field or discipline or equivalent work experience is required
Valid driver’s license is required
Proficiency in MS Office and web-based programs
Effective time management
Willingness for extended overnight travel
Presentation skills
Willingness to improve skills through continuing education and training resources
Self-starter able to perform well with minimal supervision
Outdoor power equipment experience preferred

Benefits

Comp & perks

Excellent health benefits including Medical, Dental & Vision Insurance
Company-paid Life Insurance
Company-paid Short & Long-Term Disability
Fully vested Pension Plan after 5 years
401(k) with generous employer match
Paid time off
11 Paid Holidays
Stability, community, and innovation culture
Multiple payment opportunities
Potential for annual merit increases
Continuing education and training resources