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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in dealer development, training, and compliance while effectively managing territory growth and sales strategies. Proficient in utilizing CRM systems and MS Office to analyze performance and support dealer initiatives.
Highest-signal resume keywords
Dealer DevelopmentSales StrategyTraining FacilitationCRM ProficiencyTime Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SalesMarket AnalysisPromotional StrategyDealer ComplianceProduct TrainingBusiness PlanningPerformance AnalysisMS Office ProficiencyWeb-Based ProgramsDealer Administration
Soft Skills
Effective CommunicationPresentation SkillsSelf-StarterTime ManagementAdaptability
Tools & Technologies
CRM SystemsSTIHL Website SystemEmail CommunicationCalendar Maintenance
Certifications & Qualifications
Bachelor’s DegreeValid Driver’s License
Industry Keywords
Outdoor Power EquipmentDealer EventsTrade ShowsSTIHL ProgramsField Reports
About the role
Key responsibilities & impact- Grow the defined geographical territory by measuring, planning, and enhancing distribution of STIHL products through existing and new dealers
- Achieve assigned goals and initiatives
- Ensure dealer compliance with STIHL policies
- Act as liaison between dealers, the branch, and corporate
- Assess market conditions, competitive landscape, and existing dealers to identify sales and promotional strategies
- Book and sell products to dealers
- Visit dealers to execute promotions, merchandising, Point of Purchase, and branch programs
- Train new and existing dealers on STIHL programs
- Coordinate and facilitate STIHL University training for large groups
- Develop new dealers and ensure successful store installation and initial training
- Attend and support regional trade shows and dealer events
- Support assigned initiatives, including BER, EDGE, and New Dealer
- Develop business/action plans with dealers to analyze performance and establish goals
- Maintain CRM, monthly field, and territory intelligence reports
- Perform dealer administration, email follow-up, scheduling, calendar maintenance, and STIHL website system setup and maintenance
Requirements
What you’ll need- Bachelor’s degree in a related field or discipline or the equivalent work experience is required
- Valid driver’s license is required
- Computer skills including proficiency in MS Office and web-based programs
- Effective time management
- Willingness for extended overnight travel
- Presentation skills
- Willingness to improve skills through continuing education and training resources
- Self-starter able to perform well with minimal supervision
- Outdoor power equipment experience preferred
- Candidate should live in or around Huntingdon, PA, or be open to relocation
Benefits
Comp & perks- Excellent health benefits including Medical, Dental & Vision Insurance
- Company-paid Life Insurance
- Company-paid Short & Long-Term Disability
- Fully vested Pension Plan after 5 years
- 401(k) with generous employer match
- Paid time off
- 11 Paid Holidays
- Culture of stability, community, and innovation
- Multiple payment opportunities
- Potential for annual merit increases
- Continuing education and training resources
