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Senior Marketing Manager, Paid Social
Stitch Fix. Lead the Paid Social function and oversee a team of four .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in Paid Social Marketing, leading teams to drive full-funnel strategies and optimize multimillion-dollar budgets across various platforms. Proficient in analyzing performance data and collaborating with cross-functional teams to enhance marketing effectiveness and operational efficiency.
Highest-signal resume keywords
Paid Social StrategyTeam LeadershipPerformance MarketingAnalytical SkillsBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingPaid SocialCampaign OptimizationAudience SegmentationMarketing MeasurementAttributionIncrementality TestingCreative StrategyBidding StrategiesData Analysis
Soft Skills
LeadershipCommunicationStakeholder ManagementCoachingStrategic Decision-Making
Tools & Technologies
Advertising PlatformsLookerBusiness Intelligence ToolsMeta Aggregated Event MeasurementSKAdNetworkAppsFlyerAI TechnologiesAutomation Tools
Industry Keywords
Full-Funnel MarketingIntegrated MarketingMarketing Mix ModelingGeo-Lift StudiesConversion Studies
About the role
Key responsibilities & impact- Lead the Paid Social function and oversee a team of four
- Drive strategy, investment, execution, and performance across Meta, TikTok, Pinterest, Reddit, YouTube, and emerging platforms
- Lead full-funnel paid social strategy and manage a multimillion-dollar annual media budget
- Own investment allocation, budget pacing, and optimization decisions
- Coach and develop a team of four paid social marketers
- Analyze campaign, audience, creative, and business performance using advertising platforms, Looker, and other analytical tools
- Identify performance trends, diagnose underlying issues, and translate findings into actionable recommendations
- Partner with Data Science and Analytics on audience targeting, attribution, incrementality measurement, marketing mix modeling, and web and app measurement
- Develop and execute a testing roadmap across creative, audiences, bidding strategies, campaign structures, and emerging opportunities
- Partner with Brand, Creative, Organic Social, Influencer, and Product teams on integrated marketing campaigns
- Support product launches, promotions, sponsorships, and other business priorities
- Collaborate with Finance and senior leadership on forecasting, investment planning, performance targets, and resource allocation
- Communicate results, risks, opportunities, and recommendations
- Improve marketing performance and operational efficiency through AI, automation, and emerging marketing technologies
- Evaluate new tools and capabilities to strengthen campaign effectiveness, reporting, and team productivity
Requirements
What you’ll need- 8+ years of experience in performance marketing
- Extensive expertise in paid social
- At least 2 years of experience leading, coaching, and developing teams
- Experience managing multimillion-dollar annual paid social budgets across Meta, TikTok, Pinterest, Reddit, and YouTube
- Accountability for campaign performance and measurable business results
- Strong analytical capabilities and ability to evaluate complex performance data
- Proficiency with advertising platforms, business intelligence tools, and spreadsheets
- Advanced understanding of full-funnel marketing, audience segmentation, acquisition, retention, reactivation, creative strategy, bidding, and campaign optimization
- Experience with marketing measurement and attribution, including incrementality testing, conversion and brand-lift studies, geo-lift studies, marketing mix modeling, and web and app tracking
- Familiarity with Meta Aggregated Event Measurement, SKAdNetwork, and mobile measurement platforms such as AppsFlyer
- Ability to manage competing priorities, exercise independent judgment, and make strategic decisions
- Experience partnering with Finance, Data Science, and Analytics teams on forecasting, budget planning, audience modeling, experimentation, and investment optimization
- Strong creative and integrated marketing judgment
- Experience collaborating across Brand, Creative, Organic Social, Influencer, Product, and Lifecycle Marketing teams
- Excellent communication and stakeholder management skills
- Demonstrated leadership capabilities, including setting expectations, developing talent, providing feedback, and driving accountability
- Experience leveraging AI, automation, and emerging marketing technologies
- Ability to evaluate and responsibly implement new solutions
Benefits
Comp & perks- Competitive salary
- Equity
- Annual bonus
- New hire and ongoing restricted stock unit grants, depending on employee and company performance
- Medical benefits
- Dental benefits
- Vision benefits
- Other benefits
- Meaningful career growth
- Collaborative, low-ego environment where diverse perspectives are celebrated