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Director of Sales Strategy
Stonewall Kitchen Family of Brands. Translate brand strategies, marketing plans, consumer insights, and business objectives into actionable customer strategies and go-to-market plans .
About the role
Key responsibilities & impact- Translate brand strategies, marketing plans, consumer insights, and business objectives into actionable customer strategies and go-to-market plans
- Partner with Sales to understand customer priorities, challenges, and opportunities and convert insights into commercial strategies
- Develop customer-specific selling stories, presentations, tools, and recommendations communicating the value of Stonewall Kitchen’s brands, products, and programs
- Bring customer and channel perspectives into innovation strategy and development
- Partner with Club teams on innovation, assortment, pack configuration, pricing, and customer-specific requirements
- Develop customer-ready presentations and materials communicating business opportunities
- Lead strategies to secure secondary and off-shelf placement across key customers
- Develop displays, promotions, seasonal programs, special events, and other incremental merchandising opportunities with Brand Marketing
- Lead go-to-market strategies for brand initiatives, innovation launches, seasonal programs, and customer opportunities
- Translate broad brand plans into execution plans covering who, what, when, where, and how
- Equip Sales with tools, stories, information, and materials required to execute commercial priorities
- Lead the annual deployment initiative from strategy through execution
- Establish timelines, processes, deliverables, and cross-functional responsibilities
- Continuously improve the deployment process using field feedback, customer needs, and business results
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, Sales, or related field
- 8+ years of experience in sales strategy, customer marketing, or brand marketing
- Required experience in fast-moving consumer packaged goods (FMCG)
- Proven ability to translate brand/marketing strategies into customer-facing commercial plans
- Experience working with Field Sales and/or major retail customers
- Strong understanding of Food, Mass, Club, Specialty, and/or Gift channels
- Experience developing customer presentations, selling stories, go-to-market plans, and commercial programs
- Experience supporting innovation development and commercialization, ideally within Club
- Experience with secondary placement, displays, merchandising, or incremental sales initiatives
- Exceptional presentation, storytelling, and communication skills
- Strong project management skills with the ability to manage multiple cross-functional initiatives
- Advanced PowerPoint and Excel skills
- Ability to thrive in a fast-paced, entrepreneurial environment while balancing strategic thinking with hands-on execution
- Must satisfy employment eligibility verification requirements
Benefits
Comp & perks- Equal opportunity employer
- E-Verify participation for electronic verification of employment eligibility