Stonewall Kitchen Family of Brands

Sales

• Translate brand strategies, marketing plans, consumer insights, and business objectives into actionable customer strategies and go-to-market plans
• Partner with Sales to understand customer priorities, challenges, and opportunities and convert insights into commercial strategies
• Develop customer-specific selling stories, presentations, tools, and recommendations communicating the value of Stonewall Kitchen’s brands, products, and programs
• Bring customer and channel perspectives into innovation strategy and development
• Partner with Club teams on innovation, assortment, pack configuration, pricing, and customer-specific requirements
• Develop customer-ready presentations and materials communicating business opportunities
• Lead strategies to secure secondary and off-shelf placement across key customers
• Develop displays, promotions, seasonal programs, special events, and other incremental merchandising opportunities with Brand Marketing
• Lead go-to-market strategies for brand initiatives, innovation launches, seasonal programs, and customer opportunities
• Translate broad brand plans into execution plans covering who, what, when, where, and how
• Equip Sales with tools, stories, information, and materials required to execute commercial priorities
• Lead the annual deployment initiative from strategy through execution
• Establish timelines, processes, deliverables, and cross-functional responsibilities
• Continuously improve the deployment process using field feedback, customer needs, and business results

Director of Sales Strategy