Director, GTM Enablement

Stord

. Design and run a GTM new-hire bootcamp for sales, Account Management, and Solutions Engineering teams .

Posted 10/7/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Sales Enablement, focusing on designing and executing training programs that enhance new-hire productivity and support verticalized sales strategies. Proficient in utilizing modern enablement platforms and AI tools to optimize training content and certification processes.

Highest-signal resume keywords

Sales Enablement ExperienceTraining Program DevelopmentModern Enablement PlatformsAI Tool UtilizationB2B Sales Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales MethodologyCertification Program DesignContent Library ManagementRamp-Time BenchmarkingObjection HandlingCompetitive PositioningVertical-Specific Selling SkillsPerformance Outcome ReportingTraining Calendar ManagementProduct Knowledge

Soft Skills

CollaborationCommunicationAdaptabilityProblem-SolvingOrganizational Skills

Tools & Technologies

HighspotSeismicGongAI Tools

Industry Keywords

B2BSalesAccount ManagementSolutions EngineeringE-CommerceSupply ChainLogistics

About the role

Key responsibilities & impact

Design and run a GTM new-hire bootcamp for sales, Account Management, and Solutions Engineering teams
Own ramp-time benchmarks and improve new-hire productivity as the organization verticalizes
Build and maintain the ongoing training calendar for all GTM members
Deliver training on Commerce Product Suite releases, process changes, and vertical-specific selling skills
Design and administer a certification program tied to product knowledge, vertical positioning, and sales methodology
Build and maintain playbooks, battlecards, and a content library
Support the verticalized sales motion, Account Management renewal/expansion mandate, and Commerce Suite expansion play
Own message-market fit training, objection handling, and competitive positioning
Track ramp time, certification completion, and content adoption
Report enablement ROI based on seller performance outcomes
Partner with Sales, Account Management, Solutions Consulting/Sales Engineering, and Product Marketing leadership
Report to the VP of GTM Strategy & Operations

Requirements

What you’ll need

Bachelor's degree or equivalent experience in business, communications, or a related field
5+ years in Sales Enablement, with direct experience building or scaling a program at a B2B company
Hands-on fluency with modern enablement platforms such as Highspot, Seismic, Gong, or equivalent
Comfortable using AI tools to build training content, personalize onboarding paths, and automate certification tracking
Ability to help sellers use AI in their own workflow
Experience with organizations with new business (hunter) and installed base (farmer) teams
Comfort working in fast paced environments
Familiarity with supply chain, logistics, or e-commerce verticals
Experience with vertical-organized teams