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Stord

Lead Brand Designer

Stord

. Own, maintain, and evolve Stord's visual identity across logo, color, typography, illustration, iconography, photography, motion, and layout .

Posted 10/16/2026full-timeRemote • United States, CanadaSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand identity development, creative direction, and design execution across digital and print formats. Proficient in managing design teams, collaborating cross-functionally, and utilizing performance data to inform creative strategies.

Highest-signal resume keywords
Brand Identity DevelopmentCreative DirectionAdvanced Proficiency In FigmaAdobe Creative Suite ExpertiseProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Graphic DesignTypographyLayoutColor CompositionMotion DesignVideo SkillsTemplate CreationDigital Asset DesignPrint Asset DesignBrand Guidelines Documentation
Soft Skills
CoachingFeedback ProvisionCollaborationOrganizationPresentation Skills
Tools & Technologies
FigmaAdobe IllustratorAdobe PhotoshopAdobe InDesignGoogle SlidesPowerPointAfter EffectsPremiereWebflowHubSpot
Certifications & Qualifications
Bachelor's Degree In Graphic DesignBachelor's Degree In Visual CommunicationBachelor's Degree In Fine Arts
Industry Keywords
B2B TechnologySaaSSupply ChainLogisticsBrand-Focused Design Agency

About the role

Key responsibilities & impact
  • Own, maintain, and evolve Stord's visual identity across logo, color, typography, illustration, iconography, photography, motion, and layout
  • Document brand guidelines and create reusable templates and design components
  • Define creative direction for campaigns, launches, website, events, and sales enablement
  • Design digital and print assets including landing pages, ads, decks, one-pagers, social content, trade show environments, and swag
  • Lead and coach designers and freelancers, provide feedback, set quality standards, and manage priorities and workflow
  • Partner with Product Marketing, Demand Generation, Content, Sales, Product Design, and executive leadership
  • Build self-serve resources to scale brand consistency across the company
  • Review high-visibility work for brand alignment
  • Use performance data, feedback, and testing to inform creative decisions
  • Demonstrate how brand work contributes to awareness, engagement, and pipeline
  • Brief, direct, and review external creative partners, printers, and production vendors
  • Manage creative budgets where applicable

Requirements

What you’ll need
  • Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field, or equivalent practical experience
  • 7+ years of brand or graphic design experience, including 2+ years leading projects, designers, or creative direction
  • Experience building or evolving brand identities and scalable guidelines
  • Exceptional typography, layout, color, and composition skills across digital, print, and presentation formats
  • Strong portfolio
  • Advanced proficiency in Figma and Adobe Creative Suite, including Illustrator, Photoshop, and InDesign
  • Experience with Google Slides or PowerPoint for sales and executive decks
  • Ability to coach designers, provide actionable critique, and manage creative workflow, intake, and deadlines
  • Ability to present and defend design decisions, translate business goals into creative, and collaborate cross-functionally
  • Exceptional organization and project management skills
  • Experience and comfort working in a fast-paced environment with ambiguity
  • B2B technology, SaaS, supply chain, or logistics experience is a plus
  • Motion design and video skills, including After Effects, Premiere, or similar, are a bonus
  • Familiarity with Webflow, HubSpot, or other web and marketing platforms is a bonus
  • Experience using AI-assisted design tools responsibly is a bonus
  • Experience at a high-growth B2B SaaS, e-commerce, logistics, or supply chain technology company, or a brand-focused design agency, is a bonus

Benefits

Comp & perks
  • Remote work opportunity
  • Opportunity to guide a small team of designers and freelance partners
  • Professional growth and coaching opportunities through leading and mentoring designers