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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy, editorial management, and brand storytelling, with a strong ability to translate complex topics into engaging narratives. Proven track record in managing cross-functional relationships and optimizing content performance through AEO/SEO strategies.
Highest-signal resume keywords
Content Strategy DevelopmentEditorial Calendar ManagementAEO/SEO ExperienceB2B Tech CommunicationsThought Leadership Program Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content WritingEditingPerformance Metrics AnalysisLead GenerationBrand StorytellingNarrative DevelopmentPresentation CreationSocial Media StrategyFreelancer ManagementCross-Functional Collaboration
Soft Skills
Relationship BuildingJudgmentCommunicationCreativityLeadership
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Journalism
Industry Keywords
B2B TechMediaCommerceContent PerformanceOmnichannel StrategyFulfillmentSupply ChainEditorial VoicePublic RelationsOwned-Channel Programming
About the role
Key responsibilities & impact- Develop and defend Stord's point of view on agentic commerce, physical intelligence, fulfillment, supply chain, and omnichannel strategy
- Identify emerging conversations where Stord has a credible, differentiated perspective
- Own the editorial calendar from planning through publication
- Interview executives and subject matter experts and turn operational knowledge into accessible writing
- Reimagine Stord's content experience and owned-channel programming
- Set the narrative and quality bar across content, PR, and social
- Shape earned-media stories through pitch angles, contributed content, and executive visibility
- Partner with social, Brand, demand generation, product marketing, and sales teams
- Write and edit essays, case studies, web copy, email, sales collateral, and executive materials
- Help shape decks and presentations for marketing, sales, and executive audiences
- Build content for AEO/SEO, answer-engine visibility, and conversion paths
- Track content performance and refine editorial priorities
- Coordinate publication across owned channels and manage third-party publication relationships
- Build relationships across sales, product, operations, and executive teams
- Manage and direct freelancers, contract writers, and agency partners
- Review and elevate written work across Brand and Communications
Requirements
What you’ll need- 8+ years of experience in content, editorial, communications, or brand storytelling, ideally across B2B tech, media, or commerce
- A distinct editorial voice and the judgment to know when a piece is ready and when it isn't
- Experience developing a point of view or thought leadership program, not just executing one
- Comfort across PR, content, and social, with a sense of how stories travel between them
- Experience with AEO/SEO, lead generation, and content performance metrics
- Ability to translate complex, technical subject matter into clear and compelling writing without oversimplifying
- Track record of working cross-functionally and building relationships with executives and technical experts
- Experience managing an editorial calendar across multiple content types and stakeholders
- Experience managing freelancers or agency partners; people management experience is a plus
- Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred