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Stord

Senior Marketing Operations Manager

Stord

. Build end-to-end pipeline reporting covering source, channel, stage conversion, velocity, target coverage, and stalled deals using Salesforce as the system of record .

Posted 9/21/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in HubSpot administration, Salesforce reporting, and marketing attribution modeling, with a strong focus on lead management and pipeline performance analysis. Proven ability to optimize marketing operations and implement data-driven strategies in a B2B tech-enabled environment.

Highest-signal resume keywords
HubSpot AdministrationSalesforce ReportingMarketing Attribution ModelingLead ManagementPipeline Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Marketing Attribution ModelLead ScoringUTM TaggingSalesforce CampaignsData MaintenanceGoogle Analytics 4Salesforce IntegrationCampaign TrackingReportingData Structures
Soft Skills
Clear CommunicationSelf-DirectedAnalytical Thinking
Tools & Technologies
HubSpot Marketing HubSalesforceGoogle SheetsLeanDataChili PiperBI ToolsClayApollo.ioLinkedIn Sales NavigatorOmni
Certifications & Qualifications
HubSpot Marketing Hub CertificationSalesforce Administrator Certification
Industry Keywords
B2BTech-Enabled ServicesLogisticsCommerce TechnologyRevenue OperationsGTM Analytics

Tech Stack

Tools & technologies
Apollo

About the role

Key responsibilities & impact
  • Build end-to-end pipeline reporting covering source, channel, stage conversion, velocity, target coverage, and stalled deals using Salesforce as the system of record
  • Monitor weekly pipeline performance, identify off-trend results, and flag risks before quarterly misses
  • Recommend and implement changes to channel mix, campaign targeting, lead scoring, routing, SDR follow-up, and ICP fit; measure results
  • Provide analysis for weekly pipeline reviews and monthly and quarterly GTM reviews
  • Build Stord’s multi-touch marketing attribution model across demand generation, paid advertising, events, content and brand, partnerships, and SDR outbound
  • Own Salesforce Campaigns and campaign influence tracking with HubSpot as the upstream data source
  • Build executive and Board marketing performance reporting covering pipeline by source, channel ROI, funnel conversion, and spend efficiency
  • Manage UTM structure, tracking parameters, and campaign tagging standards in HubSpot
  • Maintain attribution methodology and dashboards for weekly, monthly, and quarterly GTM reviews
  • Own lead management from capture to opportunity, including forms, lead scoring, qualification, and HubSpot-to-Salesforce routing
  • Optimize lead assignment rules, SLAs, speed-to-lead targets, and routing sustainability
  • Measure routing impact on conversion rates and pipeline creation
  • Work with Sales and SDR leadership on follow-up standards, lifecycle definitions, and feedback loops
  • Administer HubSpot workflows, lifecycle stages, lead scoring, segmentation, lists, forms, sequences, and campaigns
  • Own HubSpot-to-Salesforce integration, field mapping, sync health, and data flow
  • Build and maintain marketing automation and nurture programs
  • Maintain database health through enrichment, deduplication, suppression, data standards, and privacy compliance
  • Support Salesforce data integrity, campaign hygiene, field validation, and marketing-related workflows
  • Identify GTM tech-stack gaps and manage enrichment, routing, and automation integrations

Requirements

What you’ll need
  • 4+ years in marketing operations, revenue operations, or GTM analytics in a B2B, tech-enabled services, logistics, or commerce technology environment, with HubSpot administration as a core part of the background
  • Expert HubSpot proficiency across workflows, sequences, lead scoring, lifecycle management, custom objects, reporting, and integrations
  • Experience building a marketing attribution model by channel
  • Experience with Google Analytics 4 (GA4), website traffic and conversion channel analysis, and UTM tagging
  • Experience building pipeline and marketing performance reporting in Salesforce and presenting to executive or Board audiences
  • Hands-on experience owning lead routing and lead management, with measurable results
  • Familiarity with HubSpot workflows, LeanData, Chili Piper, or similar
  • Solid Salesforce experience, including reports, data maintenance, Salesforce Campaigns, campaign influence, attribution, pipeline tracking, and basic workflows
  • Analytical experience with Salesforce, Google Sheets, and BI tools; understanding of data structures and object relationships across HubSpot and Salesforce
  • Clear communication and presentation skills
  • Self-directed ability to set priorities and follow through without close oversight
  • HubSpot Marketing Hub, Sales Hub, and/or Operations Hub certifications strongly preferred
  • Salesforce Administrator certification a plus
  • Nice-to-have experience with Clay, Apollo.io, Nooks, LinkedIn Sales Navigator, Omni, CRM analytics, ecommerce, logistics, fulfillment, or commerce-adjacent technology