VP, GTM Strategy – Operations

Stord

. Build and run the operational and strategic backbone of Stord's go-to-market organization .

Posted 10/7/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Sales and GTM Operations, with a strong focus on building scalable processes and frameworks to support revenue growth. Proven ability to lead teams, manage CRM systems, and implement account management strategies in high-growth environments.

Highest-signal resume keywords

Sales Operations LeadershipGTM Strategy DevelopmentCRM Management (Salesforce)Account Management Function BuildingAI-Powered Workflow Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyRevenue OperationsTerritory DesignForecasting ProcessesAccount Tiering FrameworksGTM EngineeringOperational FrameworksProcess AutomationCapacity PlanningData Analysis

Soft Skills

LeadershipCollaborationStrategic ThinkingProblem SolvingAdaptability

Tools & Technologies

CRM SystemsSalesforceReporting InfrastructureAgentic WorkflowsAutomation Tools

Industry Keywords

B2B SalesSupply ChainLogisticsE-commerceRevenue Growth

About the role

Key responsibilities & impact

Build and run the operational and strategic backbone of Stord's go-to-market organization
Establish systems, cadences, frameworks, and repeatable processes enabling the revenue team to scale from $1B toward $2B and beyond
Lead a growing team spanning GTM Operations, GTM Strategy, Partnerships, and GTM Engineering
Oversee the Director of GTM Enablement as a direct report
Own sales and marketing operations end-to-end, including territory design, pipeline and forecast processes, deal desk, revenue operations, CRM and reporting infrastructure, and Focus Account Strategy tiers
Set the strategic framework for vertical GTM design, account segmentation, and capacity planning
Partner with the CRO on the revenue architecture path to $2B+
Own technology and Systems Integrator partner strategy as part of the broader vertical GTM plan
Own New Business to Implementation to Account Management handoff mechanics
Build a GTM Engineering function for the AI era staffed with Forward Deployed Engineers
Manage the agent and tooling stack, maintain a shared library of proven automations, and build agentic workflows that drive repeatable processes and revenue growth
Represent GTM Operations in planning conversations with Finance
Serve as connective tissue between Sales and Marketing operations

Requirements

What you’ll need

Bachelor's degree or equivalent experience in business, operations, or a related field
10+ years in Sales/GTM Operations or Sales Strategy, including at least 5 years in a leadership capacity
Ideally, experience at a B2B company that scaled through a major growth inflection (e.g., $500M–$2B ARR)
Direct experience standing up or scaling a verticalized sales organization and/or building an Account Management function from scratch
Strong command of CRM and forecasting infrastructure, such as Salesforce or equivalent
Experience with account tiering frameworks and territory design
Experience managing an Enablement function directly or through a direct report
Track record as a trusted operational partner to sales leadership, not just a reporting or analytics function
Comfortable operating with ambiguity in a high-growth restructure
Experience building AI-powered or agentic workflows in a GTM context
Background at a company that scaled through $500M–$2B in revenue
Familiarity with supply chain, logistics, or e-commerce verticals