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Storyblok

Marketing Automation Manager

Storyblok

. Own top-of-funnel systems and campaigns across Pardot, Storyblok website forms, list uploads, Clay, and Pardot nurture programs, sequences, and webinar flows .

Posted 10/8/2026full-timeRemote • Canada, Spain, IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Pardot administration, Salesforce integration, and marketing automation, with a strong focus on lead scoring, nurture program development, and data management. Proficient in SQL and experienced in using enrichment tools to enhance marketing operations and reporting.

Highest-signal resume keywords
Pardot AdministrationSalesforce IntegrationLead ScoringSQL ProficiencyMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
PardotSalesforceSQLLead ScoringNurture Program DevelopmentData ManagementCampaign ManagementAutomation Workflow BuildingGDPR ComplianceEmail Deliverability Monitoring
Soft Skills
Attention to DetailCross-Functional CoordinationClear Written CommunicationCritical ThinkingSystems Thinking
Tools & Technologies
ClayZoomInfoApolloZuddlKnakGoogle AdsBI ToolN8nZapierEngagement Studio
Industry Keywords
B2B SaaSMarketing OperationsConsent ManagementCampaign TaxonomyDatabase Quality Management

Tech Stack

Tools & technologies
ApolloSQL

About the role

Key responsibilities & impact
  • Own top-of-funnel systems and campaigns across Pardot, Storyblok website forms, list uploads, Clay, and Pardot nurture programs, sequences, and webinar flows
  • Build and send list emails and sequences in Pardot and Knak
  • Build and run segmented nurture programs in Engagement Studio and rebuild them based on results
  • Set up webinars end to end, including registration forms, Zuddl-to-Pardot sync, campaign IDs, reminders, and follow-up
  • Build form handlers, autoresponders, and landing-page forms
  • Load lead lists with correct campaign, source, and consent data; manage intake, SLA, and pre-launch QA
  • Test subject lines, send times, and content; personalize by segment, industry, and lifecycle stage
  • Administer Pardot and its Salesforce sync, including users, connectors, field mapping, and campaign member status
  • Own and document integrations between Pardot, Salesforce, the website, Zuddl, Knak, Meta, and Google Ads
  • Run Clay enrichment waterfalls, list building, and signal tables for BDR routing
  • Evaluate, buy, and renew marketing tools
  • Own lead scoring, grading, lifecycle stages, and handoff rules to BDRs and AEs
  • Integrate self-serve signups and product usage into scoring and lifecycle
  • Own warehouse, Pardot, and Salesforce synchronization in both directions
  • Maintain database quality through deduplication, normalization, suppression lists, and GDPR consent management
  • Own campaign taxonomy and UTM standards
  • Write SQL and Salesforce reports; build funnel and pipeline-by-source reports in the BI tool
  • Monitor email deliverability, including domain health, bounce rates, and spam rates
  • Template and automate repeat requests using Clay, Claude, n8n, or Zapier with QA and fallback processes
  • Write playbooks and train marketers to self-serve
  • Report monthly on funnel, request, automation, database, deliverability, and engagement metrics
  • Work across Demand Generation, Events, Content, Partner Marketing, Sales Development, Sales Operations, and Analytics

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Business, Information Systems or a related field, or equivalent practical experience
  • 4+ years in marketing operations or marketing automation, ideally in B2B SaaS
  • Pardot administration: Salesforce connector, Engagement Studio, form handlers, and campaign sync
  • Salesforce fluency: campaigns, lead and contact fields, reports, and dashboards
  • Experience building nurture programs and demonstrating conversion impact
  • Experience running a high-volume request queue and reducing request time with templates and automation
  • Experience shipping and maintaining automations with a workflow builder and LLM tools
  • Lead scoring, lifecycle, and routing experience with results
  • Working SQL
  • Hands-on experience with an enrichment tool such as Clay, ZoomInfo, or Apollo
  • Knowledge of GDPR and consent management across regions
  • AI literacy and ability to leverage AI tools while applying sound judgment and critical thinking
  • Ability to operate a high-volume request queue on an SLA with QA before every launch
  • Systems thinking across Pardot, Salesforce, the website, Clay, and the warehouse
  • Ability to pull own numbers, define fields, and build reports without an analyst
  • Attention to detail and testing discipline
  • Cross-functional coordination and clear written communication

Benefits

Comp & perks
  • Monthly remote work stipend for home internet costs and electricity
  • Home office equipment package at the start, including laptop, keyboard, and monitor
  • Home office equipment upgrade or membership to a local co-working space after onboarding
  • Sick leave benefit
  • Parental leave
  • 25 days of annual leave plus local national holidays
  • Personal development fund for courses, books, conferences, and material
  • Annual international team-building trip
  • Quarterly and monthly online get-togethers
  • Flexible schedules
  • Remote (home) work opportunity or funded Storyblok co-working space