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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content marketing and strategy, with a strong focus on SEO best practices, creative writing, and data analysis to drive effective brand communication and customer engagement.
Highest-signal resume keywords
Content MarketingSEO Best PracticesContent ReportingCreative WritingProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationKeyword ResearchOn-Page SEOOff-Page SEOContent StrategyData AnalysisKPI TrackingContent OptimisationStorytellingUser-Generated Content (UGC)
Soft Skills
Exceptional Communication SkillsHighly OrganisedSelf-DrivenCreative ThinkingReliability
Tools & Technologies
AhrefsSemrushStoryblok
Industry Keywords
B2B MarketingTech Industry MarketingBrand VoiceEditorial Governance
About the role
Key responsibilities & impact- Shape and execute content creation across monthly brand campaign cycles and additional ICP tracks
- Create long-form whitepapers and blog posts, short-form landing pages, and supporting content assets
- Generate creative, storytelling-focused thought-leadership content ideas based on B2B social trends
- Align content marketing with PR, company social media, and executive LinkedIn communications
- Conduct keyword research using Ahrefs and/or Semrush
- Brief videographers and motion graphics experts for campaign, event, and social videos
- Optimise and monitor the content health of Storyblok’s website
- Own the case study content process from ideation and customer contact through creation and publication
- Optimise and monitor case study pages
- Update older case studies and coordinate with Partner and Customer Success teams
- Plan measurable outreach strategies to obtain more customer success stories
- Define and track KPIs for case study efforts
- Support marketing across the buyer journey
- Help build and launch a new UGC programme
- Support executive communications on LinkedIn
Requirements
What you’ll need- 5+ years’ experience in content marketing or content strategy
- Knowledge of SEO best practices and familiarity with on-page and off-page SEO tactics
- Tech industry marketing experience
- Content reporting experience, including analysing data and making recommendations
- Highly organised, reliable, and self-driven in fast-moving ambiguous environments
- Exceptional written and verbal communication skills
- Impeccable creative writing skills
- Skilled at managing multiple projects simultaneously
- Ability to follow editorial governance and maintain Storyblok’s brand voice, style, and tone
- AI literacy and ability to leverage AI tools to enhance productivity, decision-making, and quality of work while applying sound judgment and critical thinking
Benefits
Comp & perks- Monthly remote work stipend for home internet costs and electricity
- Home office equipment package including laptop, keyboard, and monitor
- Home office equipment upgrade for furniture and ear plugs, or membership to a local co-working space after onboarding
- Sick leave benefit
- Parental leave
- 25 days of annual leave plus local national holidays
- Personal development fund for courses, books, conferences, and material
- Annual international team-building trip
- Quarterly and monthly online get-togethers
- Flexible schedules
- Remote home-work opportunity or Storyblok-funded co-working space