Senior Marketing Director

Strata Information Group

. Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals .

Posted 9/22/2026full-timeRemote • United StatesSenior💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies that drive pipeline and revenue growth, leveraging data-driven demand generation and integrated marketing campaigns. Proficient in managing high-performing teams and fostering executive thought leadership across various channels.

Highest-signal resume keywords

B2B Technology Services MarketingSalesforce ProficiencyContent Marketing StrategyLinkedIn Marketing ExpertiseEvent Strategy Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationKPI Framework DevelopmentCampaign AttributionContent DevelopmentData Analysis

Soft Skills

Team LeadershipStrategic ThinkingIndependent Decision-MakingMentoringAccountability

Tools & Technologies

SalesforcePardotLinkedIn Sales NavigatorLinkedIn AdsGlassdoor

Industry Keywords

SaaS MarketingIT ConsultingManaged ServicesEmployer BrandingHigher Ed Services Marketing

Tech Stack

Tools & technologies

Cyber SecuritySFDC

About the role

Key responsibilities & impact

Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals
Lead, motivate, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths
Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation
Define key metrics to drive results and tune strategy
Operate independently, set direction, make decisions, and drive execution
Build and scale a data-driven demand generation engine generating qualified sales pipeline
Design and execute integrated digital, content, event, social, and partner campaigns
Own the full funnel from awareness through MQL nurturing and Sales handoff
Use Salesforce, Pardot, and other tools for lead flows, campaign attribution, nurture programs, and pipeline reporting
Develop content including white papers, case studies, blog posts, webinars, executive bylines, and video
Cultivate executive thought leadership across industry forums and digital channels
Incorporate AI tools, agents, and automation into marketing workflows, campaigns, and content production
Evaluate and deploy AI-powered platforms for personalization, lead scoring, content generation, and campaign optimization
Establish responsible and effective AI marketing playbooks
Define KPI frameworks, build dashboards, and report on campaign performance, funnel health, and marketing ROI
Optimize spend allocation and channel mix to maximize pipeline ROI
Own brand identity, messaging architecture, and visual standards
Develop LinkedIn social media strategy, including organic content, paid campaigns, employee advocacy, and executive profiles
Manage Glassdoor presence and employer brand narrative
Oversee website, SEO/SEM strategy, and digital presence
Apply LinkedIn Sales Navigator, LinkedIn Ads, and social selling enablement
Own strategy and execution for conferences, trade shows, industry events, and hosted events
Manage sponsorships, speaking submissions, on-site logistics, executive presence, and event ROI

Requirements

What you’ll need

10+ years of progressive B2B Technology Services marketing experience, with a strong background in SaaS-aligned technology services firms, IT consulting, managed services, or a closely adjacent space
Demonstrated experience leading the marketing function — or serving as a strong #2 — at a company of 200+ employees
Hands-on proficiency with Salesforce (SFDC), Pardot, and LinkedIn tools; ability to manage integrations, lead routing, campaign attribution, and reporting directly
Proven track record of building pipeline through integrated marketing programs with measurable, data-backed results
Experience setting, tracking, and reporting on a comprehensive KPI framework that ties marketing to revenue outcomes
Strong content marketing and thought leadership background, with experience overseeing content calendars, editorial strategy, and executive communications
Sophisticated understanding of LinkedIn marketing — organic, paid, and employee advocacy — and employer branding platforms such as Glassdoor
Experience managing and mentoring a marketing team, with a track record of developing talent and building strong team cultures
Ability to work independently, set direction without being directed, and maintain accountability to senior leadership in a fast-paced environment
Experience owning conference and event strategy, including budget management, vendor relationships, and post-event ROI analysis
Willing to roll up sleeves and ‘do’ in addition to directing
Great if past Higher Ed Services marketing experience and/or Cybersecurity Services marketing experience

Benefits

Comp & perks

Health, Vision, Dental & Life Insurance
Short & Long Term Disability
Paid Parental Leave
3 Weeks Vacation, Sick Leave & Paid Holidays
401(K) with a 5% Employer Contribution
Pet Insurance