Strata Information Group

Financial Planning and Analysis

• Lead clients through full implementation of the Colleague Financial Aid module using Colleague documentation and industry best practices
• Train identified client groups using Colleague best practices
• Provide post-go-live support to optimize standard work and processes
• Provide short-term consulting support to assess existing processes and guide optimization
• Provide federal/state regulatory support to ensure compliance with the US Department of Education
• Provide best practices and support across the full financial aid cycle for an academic year
• Provide managed-services support and on-the-ground assistance for defined periods
• Collaborate with key stakeholders and support client short- and long-term Colleague financial aid needs
• Travel to provide onsite client support when needed

Colleague Consultant – Financial Aid

Chief Marketing Officer

• Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals
• Lead, motivate, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths
• Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation
• Define key metrics to drive results and tune strategy
• Operate independently, set direction, make decisions, and drive execution
• Build and scale a data-driven demand generation engine generating qualified sales pipeline
• Design and execute integrated digital, content, event, social, and partner campaigns
• Own the full funnel from awareness through MQL nurturing and Sales handoff
• Use Salesforce, Pardot, and other tools for lead flows, campaign attribution, nurture programs, and pipeline reporting
• Develop content including white papers, case studies, blog posts, webinars, executive bylines, and video
• Cultivate executive thought leadership across industry forums and digital channels
• Incorporate AI tools, agents, and automation into marketing workflows, campaigns, and content production
• Evaluate and deploy AI-powered platforms for personalization, lead scoring, content generation, and campaign optimization
• Establish responsible and effective AI marketing playbooks
• Define KPI frameworks, build dashboards, and report on campaign performance, funnel health, and marketing ROI
• Optimize spend allocation and channel mix to maximize pipeline ROI
• Own brand identity, messaging architecture, and visual standards
• Develop LinkedIn social media strategy, including organic content, paid campaigns, employee advocacy, and executive profiles
• Manage Glassdoor presence and employer brand narrative
• Oversee website, SEO/SEM strategy, and digital presence
• Apply LinkedIn Sales Navigator, LinkedIn Ads, and social selling enablement
• Own strategy and execution for conferences, trade shows, industry events, and hosted events
• Manage sponsorships, speaking submissions, on-site logistics, executive presence, and event ROI

Colleague Consultant – Financial Aid

Senior Marketing Director