Senior Paid Media Strategist

Stratacomm

. Develop audience-first, integrated media strategies and plans aligned with client objectives, budgets, research, and measurement goals across digital and traditional channels .

Posted 10/23/2026full-timeRemote • United StatesSenior💰 $95,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in developing and managing integrated media strategies across digital and traditional channels, with a strong focus on campaign optimization, performance analysis, and client relationship management. Proficient in budget management, vendor oversight, and utilizing data-driven insights to enhance campaign effectiveness.

Highest-signal resume keywords

Paid Media ExperienceIntegrated Media PlanningGoogle Ads ProficiencyStrong Analytical SkillsClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationBudget ManagementPerformance AnalysisRFP DevelopmentVendor ManagementData-Driven AdjustmentsKPI MonitoringCampaign DocumentationFinancial ReconciliationEmerging Media Evaluation

Soft Skills

Strong Communication SkillsStrong Presentation SkillsJudgmentInitiativeAttention to Detail

Tools & Technologies

Google AdsPaid Social PlatformsMRI-SimmonsGWINielsenGA4TableauStrataPrismaWorkflow Automation

Industry Keywords

Audience InsightsIntegrated PlanningDirect BuyingActivationOptimizationMeasurementCampaign LaunchEmerging PlatformsAIAutomation

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop audience-first, integrated media strategies and plans aligned with client objectives, budgets, research, and measurement goals across digital and traditional channels
Execute campaigns through direct buys or managed services
Develop RFPs, evaluate proposals, negotiate rates, manage vendors, and oversee campaign launches
Monitor delivery, pacing, audiences, creative, and KPIs
Identify issues proactively, make data-driven adjustments, and develop tests to improve results
Own campaign budgets, authorizations, insertion orders, invoice reconciliation, and delivery discrepancies from planning through closeout
Lead reporting and analysis
Explain campaign performance and translate data into actionable recommendations for clients and future campaigns
Evaluate emerging platforms, media opportunities, AI, and automation
Challenge assumptions, test new approaches, and improve media planning, execution, measurement, and reporting
Own accounts end-to-end across audience insights, integrated planning, direct buying, activation, optimization, and measurement

Requirements

What you’ll need

7+ years of paid media experience
Hands-on ownership of planning, buying, optimization, and reporting
Experience developing and managing integrated media plans across digital and traditional channels
Working knowledge of Google Ads and paid social platforms
Experience managing additional paid media channels
Experience managing media vendors, budgets, campaign documentation, and financial reconciliation
Strong analytical skills
Strong communication skills
Strong presentation skills
Strong client relationship skills
Judgment, initiative, and attention to detail to manage multiple campaigns independently
Preferred: Agency experience or comparable experience managing multiple clients and campaigns
Preferred: Familiarity with MRI-Simmons, GWI, Nielsen, GA4, Tableau, Strata, Prisma, or similar tools
Preferred: Experience with emerging media, structured testing, AI, or workflow automation

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
401(k)
Paid holidays
Flexible PTO
Competitive salary
Senior-level team with a boutique feel
Collaborative, low-ego colleagues
Work across business, policy, and public service