Stratacomm

Performance Marketing

• Develop audience-first, integrated media strategies and plans aligned with client objectives, budgets, research, and measurement goals across digital and traditional channels
• Execute campaigns through direct buys or managed services
• Develop RFPs, evaluate proposals, negotiate rates, manage vendors, and oversee campaign launches
• Monitor delivery, pacing, audiences, creative, and KPIs
• Identify issues proactively, make data-driven adjustments, and develop tests to improve results
• Own campaign budgets, authorizations, insertion orders, invoice reconciliation, and delivery discrepancies from planning through closeout
• Lead reporting and analysis
• Explain campaign performance and translate data into actionable recommendations for clients and future campaigns
• Evaluate emerging platforms, media opportunities, AI, and automation
• Challenge assumptions, test new approaches, and improve media planning, execution, measurement, and reporting
• Own accounts end-to-end across audience insights, integrated planning, direct buying, activation, optimization, and measurement

Explore Senior Paid Media Strategist at Stratacomm. Review requirements and application details.

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Senior Paid Media Strategist