Director, Enterprise Analytics & Insights

Strategic Education, Inc

. Lead the Media Analytics team, including managing, coaching, and developing analysts .

Posted 9/22/2026full-timeRemote • United StatesLead💰 $149,600 - $224,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Marketing Mix Modeling (MMM) and SQL, with a strong ability to lead teams and communicate complex analytical insights effectively. Proven experience in managing marketing analytics initiatives and collaborating with cross-functional teams to drive data-driven decision-making.

Highest-signal resume keywords

Marketing Mix Modeling (MMM)SQL ProficiencyPeople Management ExperienceExecutive Communication SkillsData Analysis in Google BigQuery

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Mix ModelingSQLData AnalysisPerformance MeasurementScenario PlanningInvestment RecommendationsExperiment DesignAttribution AnalysisData ValidationAnalytical Standards

Soft Skills

Coaching and DevelopmentStorytellingEffective CommunicationStress ManagementDependable Attendance

Tools & Technologies

Google BigQueryAd ServersMedia Measurement ToolsAnalytics PlatformsData Warehousing Solutions

Industry Keywords

Marketing AnalyticsMedia MeasurementBusiness PrioritiesMarketing StrategyDigital and Traditional Channels

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Lead the Media Analytics team, including managing, coaching, and developing analysts
Establish priorities and ensure high-quality, timely deliverables
Lead marketing mix modeling strategy, including model performance reviews, interpretation, scenario planning, investment recommendations, ongoing optimization, and monthly performance readouts
Evaluate new data sources, business drivers, marketing inputs, and evolving measurement approaches to improve MMM
Partner with Marketing Leadership to align measurement approaches with business priorities and marketing strategy
Translate complex analytical findings into business narratives, recommendations, and presentations for technical and non-technical audiences
Lead the design and measurement of marketing experiments, including match-market tests and incrementality approaches
Integrate experiment results with MMM, attribution, and media performance data
Partner with external vendors and agency partners on MMM, media measurement, and related analytics initiatives
Use SQL to access, validate, and analyze data in Google BigQuery
Evaluate data quality and collaborate with internal data and technology teams to resolve gaps
Analyze marketing and media performance across digital and traditional channels
Establish analytical standards, processes, and documentation for Media Analytics deliverables

Requirements

What you’ll need

Experience with marketing mix modeling (MMM) required
Strong executive communication and storytelling skills
Proficiency in SQL required, including experience with Google BigQuery or a similar data warehouse
Familiarity with ad servers and related media technology is a plus
10+ years of experience in marketing analytics, media measurement, or a related field
5+ years people management experience required, including coaching and developing analytical professionals
Bachelor's degree in Finance, Economics, Business, Analytics, or a related field
Must be able to travel 10% of time
Must be able to lift 15 lbs
Mobility within the office including movement from floor to floor
Travel via plane, car, and metro may be required
Must be able to work more than 40 hours per week when business needs warrant
Access information using a computer
Effectively communicate, both up and down the management chain
Effectively cope with stressful situations
Strong mental acuity
Regular, dependable attendance and punctuality are essential functions of this job

Benefits

Comp & perks

Medical, dental, vision, life and disability plans
Well-being incentives
Parental leave
Paid time off
Certain paid holidays
Tax saving accounts (FSA, HSA)
401(k) retirement benefit
Employee Stock Purchase Plan
Tuition assistance
Entertainment and retail discounts
Overtime pay for eligible non-exempt employees