StreSERT Integrated Limited | Consulting | BPO | Talent Acquisition | SILution (L&D)

Digital Marketing

• Own and drive the complete digital presence for StreSERT Integrated Limited organizations
• Develop and execute digital communication strategies to strengthen the brand, increase visibility, generate qualified business enquiries, attract talent, promote services, and position the organizations as industry thought leaders
• Ensure brand consistency, maintain visual identity guidelines, reflect company values, and protect online reputation
• Develop monthly social media strategies and manage LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and TikTok where applicable
• Develop content calendars, publish content, respond to comments and enquiries, monitor conversations, grow followers and engagement, and create campaigns
• Manage company websites and update services, articles, events, vacancies, success stories, publications, news, and videos
• Coordinate with web developers to enhance user experience, follow SEO best practices, monitor website health and functionality, verify links, and recommend improvements
• Develop articles, blogs, thought leadership pieces, case studies, white papers, newsletters, email campaigns, recruitment campaigns, employer branding content, executive profiles, brochures, presentations, event promotions, video scripts, podcast ideas, infographics, and lead magnets
• Develop executive branding strategies and create leadership profiles and LinkedIn content
• Coordinate graphic design production, including social media creatives, flyers, brochures, profiles, training materials, announcements, banners, adverts, templates, and certificates
• Coordinate production of corporate and training videos, client testimonials, reels, short videos, animations, event coverage, photography, and interview recordings
• Develop and manage digital marketing campaigns using LinkedIn Ads, Google Ads, Meta Ads, remarketing, SEO, and content marketing
• Manage mailing lists, design and promote newsletters, and track campaigns to generate traffic, enquiries, registrations, applications, visibility, and brand awareness
• Improve search rankings through keyword research, website content optimization, Google ranking monitoring, domain authority improvement, and organic traffic growth
• Prepare monthly reports on website traffic, follower growth, engagement, reach, lead generation, campaign performance, top-performing content, SEO performance, conversion rates, and recommendations
• Monitor online reviews and brand mentions, respond professionally, manage corporate reputation, escalate risks, and recommend improvements

Digital Marketing, IT Executive